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Top 3 Reasons Why Businesses Should Focus on Educating Before Sales

Posted by Lukas Hernandez

When you have a question about anything where do you go?

Most likely you are going to pull up for favorite search engine and do some quick research. Since we are all living in a time where information can be found at our fingertips we need to make sure that we are separating the internet experts to those who are spending countless hours perfecting their craft in their playing field.

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(Case Study) Half Million Dollar Contract Negotiated

Posted by Lukas Hernandez

A little over a year ago we got referred to a client in need of helping secure a commercial cleaning contract. In the initial meetings, our new client told us that he was having issues communicating with management personnel at the property and that they are getting a new building doubling in size. For disclosure reasons I can’t say the name of the building.

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Knowing Your Audience

Posted by Lukas Hernandez

Every business has a different brand and identity. The job of a Marketing consultant is to understand what is going to make people “talk” about a business’s brand. The first step in building a marketing strategy is to know who the custom marketing plan is for.

Here are the top five things to pay attention to when creating a marketing strategy:

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What is Psychographics? The Algorithmic Marketing Approach

Psychographics is understanding the personality behind the user. This includes finding more about audience behavior. Understanding the user’s psychographics is important because it’s about optimizing conversions. Conversion happens only after an in-depth understanding of users. To achieve this, we need to go deeper than just measuring usual engagement metrics like clicks, impressions, and views. Once you know what resonates (psychologically) with your audience, you can then produce content that ‘clicks’ with them and yields the desired responses. One way to capture this is through measuring AIO (or Activities, Interests, and opinions).