Digital Marketing
The Best Part of Writing Copy
Posted by Lukas Hernandez
What is copy-writing or writing copy? Merriam Webster dictionary says, “Copy-writing is a writer of advertising or publicity copy.”
Blog
Strategy
Meeting with a Construction Client
Posted by Lukas Hernandez
Earlier this week we had the privilege to meet with a new construction client that is an industry leader in their niche of remodeling commercial apartment complexes. It was motivating to hear about how their business started and how in under ten years were able to gross over four million in profits. The total staff includes seven individuals and it seems that the owner/leader has done a great job selecting strong personnel who represent him and his brand. They described their leader during the meeting as smart, loyal and family oriented. It was nice to see what it looks like for employees to work with a great leader who spends half the time in the USA and half in Argentina. This goes to show us that anything is possible when you build a company with a strong team.
Negotiation
Traveling is the Best Way to Dial in on Your Negotiation Skills
Posted by Lukas Hernandez
If you really want to work on your negotiation skills then it is time to take a trip to a third world country. Recently I took a trip to Jamaica for a five-day vacation to explore new land and to get a feel of the Jamaican lifestyle. I was able to see beautiful beaches, rivers, and waterfalls. Jamaica is a beautiful country that has 120 rivers that everyone should take the time to visit. Although the beautiful scenery and delicious food were great I was much more interested in the Jamaican hustle. It seemed that every Jamaican was a small business owner and their top customers were tourists. This gave all purchases negotiable.
Business Practices
Top Traits to Implement When Building a Productive Team
Posted by Lukas Hernandez
Leadership and productivity start at the top with the owner/CEO and works its way down the ladder. If a business owner wants to have the most productive team it is important that they are practicing what they are preaching. The owner and leadership team in the business needs to be there as a resource and to oversee all aspects of the team.
Digital Marketing
How to Get Customers to Talk About Your Business
Posted by Lukas Hernandez
We live in an era where businesses are looking to generate new customers as well as keep the reoccurring ones. Think about this for a real quick second, would you rather have a one repeat customer that never tells anyone about your services or a customer that becomes a fan and tells everyone while giving you repeat work.
Strategy
Top 3 Reasons Why Businesses Should Focus on Educating Before Sales
Posted by Lukas Hernandez
When you have a question about anything where do you go?
Most likely you are going to pull up for favorite search engine and do some quick research. Since we are all living in a time where information can be found at our fingertips we need to make sure that we are separating the internet experts to those who are spending countless hours perfecting their craft in their playing field.
Negotiation
(Case Study) Half Million Dollar Contract Negotiated
Posted by Lukas Hernandez
A little over a year ago we got referred to a client in need of helping secure a commercial cleaning contract. In the initial meetings, our new client told us that he was having issues communicating with management personnel at the property and that they are getting a new building doubling in size. For disclosure reasons I can’t say the name of the building.
Digital Marketing
Knowing Your Audience
Posted by Lukas Hernandez
Every business has a different brand and identity. The job of a Marketing consultant is to understand what is going to make people “talk” about a business’s brand. The first step in building a marketing strategy is to know who the custom marketing plan is for.
Here are the top five things to pay attention to when creating a marketing strategy:
Digital Marketing
What is SEO? How Does It Gain New Leads?
I want you to think of digital sales like a fruit tree. Acquisitions that come from digital advertising is fruit at the top of the tree and SEO is the low hanging fruit.
Restoration Marketing
TOP THREE Digital Advertising Tactics for Restoration Companies
Posted by Lukas Hernandez
When Digital Advertising for restoration companies you need to know a few details about the company.
- What Restoration services do they offer?
- What type of Restoration work is most profitable for their business?
- What are their top profiting marketing tactics?
- How often are they blogging?