Blog
Strategy
Pricing a Book on Amazon Kindle
Posted by Lukas Hernandez
When pricing a self-published book we need to consider some important key factors. For starters, if the author is new and does not have an extensive audience then it is important the price is going to gain attention from new fans. The primer goal for a new author is to build their email list and to make sure that many people are buying their book to put them on the map (or at the top of a subcategory on amazon). To get the attention of new fans and to make quick conversions that will help gain reviews the author needs to make sure that the book is priced at a point that won’t make the book seem too cheap but will also make people convert into reading the new hit novel. The issue with many self-published authors is that they want to maximize income for their work and not be patient by building their audience. The sales will come once the author gains an audience because their fans will be waiting for the new release.
Digital Marketing
Thoughts on Giveaways Being an Effective Marketing Strategy
Posted by Lukas Hernandez
Last week I was in the mood for a bag of cashews to hold me over until dinner. I decided the most convenient place for me to stop by was the Local 7-11 in Damascus Maryland. As soon as I walked in I was pleasantly surprised by a sign that read “Free Slurpee Day.” You can bet I went and grabbed a small cup and chose the blueberry lemonade flavor. I paid the cashier for the cashews and went on my way to enjoy an interesting mix of a Slurpee and cashews.
Digital Marketing
The Best Part of Writing Copy
Posted by Lukas Hernandez
What is copy-writing or writing copy? Merriam Webster dictionary says, “Copy-writing is a writer of advertising or publicity copy.”
Strategy
Meeting with a Construction Client
Posted by Lukas Hernandez
Earlier this week we had the privilege to meet with a new construction client that is an industry leader in their niche of remodeling commercial apartment complexes. It was motivating to hear about how their business started and how in under ten years were able to gross over four million in profits. The total staff includes seven individuals and it seems that the owner/leader has done a great job selecting strong personnel who represent him and his brand. They described their leader during the meeting as smart, loyal and family oriented. It was nice to see what it looks like for employees to work with a great leader who spends half the time in the USA and half in Argentina. This goes to show us that anything is possible when you build a company with a strong team.
Negotiation
Traveling is the Best Way to Dial in on Your Negotiation Skills
Posted by Lukas Hernandez
If you really want to work on your negotiation skills then it is time to take a trip to a third world country. Recently I took a trip to Jamaica for a five-day vacation to explore new land and to get a feel of the Jamaican lifestyle. I was able to see beautiful beaches, rivers, and waterfalls. Jamaica is a beautiful country that has 120 rivers that everyone should take the time to visit. Although the beautiful scenery and delicious food were great I was much more interested in the Jamaican hustle. It seemed that every Jamaican was a small business owner and their top customers were tourists. This gave all purchases negotiable.
Business Practices
Top Traits to Implement When Building a Productive Team
Posted by Lukas Hernandez
Leadership and productivity start at the top with the owner/CEO and works its way down the ladder. If a business owner wants to have the most productive team it is important that they are practicing what they are preaching. The owner and leadership team in the business needs to be there as a resource and to oversee all aspects of the team.
Digital Marketing
How to Get Customers to Talk About Your Business
Posted by Lukas Hernandez
We live in an era where businesses are looking to generate new customers as well as keep the reoccurring ones. Think about this for a real quick second, would you rather have a one repeat customer that never tells anyone about your services or a customer that becomes a fan and tells everyone while giving you repeat work.
Strategy
Top 3 Reasons Why Businesses Should Focus on Educating Before Sales
Posted by Lukas Hernandez
When you have a question about anything where do you go?
Most likely you are going to pull up for favorite search engine and do some quick research. Since we are all living in a time where information can be found at our fingertips we need to make sure that we are separating the internet experts to those who are spending countless hours perfecting their craft in their playing field.
Negotiation
(Case Study) Half Million Dollar Contract Negotiated
Posted by Lukas Hernandez
A little over a year ago we got referred to a client in need of helping secure a commercial cleaning contract. In the initial meetings, our new client told us that he was having issues communicating with management personnel at the property and that they are getting a new building doubling in size. For disclosure reasons I can’t say the name of the building.