How To Create A Captivating Brand Image

Published by Algorithmic Global on

posted by Kate Castel

We are living in a digital world, where photography is becoming more and more powerful than words, and businesses are beginning to understand the importance of having an online social media presence.

However, with all the noise existing online, capturing an audience can be difficult as a business has about one to three seconds to attract someone’s attention with a photograph.

Not all businesses have mastered the ability to influence a person to take additional action, such as visiting a website or making a purchase, and it’s merely due to a lack of planning before executing a photoshoot.

Before entering a photoshoot, businesses need to invest some time into planning to ensure that the vision emulates through the end product.

The Planning Stages

Step 1: Create a vision.

There are a few things to consider to establish a vision, and this includes knowing what theme, background, props, models, location, and style to apply that aligns with the storyboard or concept. 

Step 2: Create an inspiration board.

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Inspiration Board Example

Before looking for a photographer, a business must create an inspiration board or (mood board). An inspiration board is a type of collage consisting of images, text, and samples of objects in a composition. 

It can be based upon a set topic or can be any material chosen at random. An inspiration board conveys a general idea or feel about a particular topic. 

Photographers can refer to a companies inspiration board to get a better understanding of what the vision is.

Step 3: Find a photographer.

Finding a photographer is very easy these days, but finding the one that can bring a vision to life is a different story. It’s essential to do a pre-production meeting with a photographer because they may not be an expert in the style the vision requires. 

For example, a photographer that specializes in food photography may not be the best fit for a concept that includes an outdoor nature theme. 

Photographers have expertise in specific fields, so it is crucial to find a photographer that matches the vision. Otherwise, things can go sour on the day of the shoot.

Step 4: Make the selection.

After the photoshoot, a business must sit with the photographer to go through all the raw footage and select the images that best captured the vision. Once a selection is decided, the photographer can then edit the photos for the end product.

Apply these simple tricks to your next photoshoot to captivate your audience in this noisy digital world we all call home.


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