What is a brand style guide? The purpose of a style guide is to produce a connection between strong brand consistency and a brand’s success in a centralized document or set of documents. A full brand style guide will establish and set a brand’s voice, tone, and style while serving Read more…
What Is A CTA? A call to action also referred to as a CTA, is a digital marketing strategy to get website visitors to take action. For instance, purchasing a product or subscribing to your blog. A CTA is a brief piece of content that guides an online audience to Read more…
Most businesses are well aware that the buying process has evolved. Companies are relying on search engines to observe consumers purchasing decisions. After collecting data, there is a clear trend of an uprise in demand for video content over traditional written content. Many consumers, in both B2B and B2C markets, Read more…
Successful advertising is all about capturing the target market at the right place and at the right time. In our last post, we covered the basics of an AdWords account by addressing the different account levels in Google AdWords. As a quick recap, the levels of AdWords are in this Read more…
Trust is the firm belief in the reliability, truth, ability, or strength of someone or something, and implementing trust is the difference-maker when developing a team in any workplace. It is also a topic that most managers do not reflect on daily. The failure to produce trust with co-workers, peers Read more…
Short answer: yes. Right now there is a big wave of people that do not believe in going to a university or college after graduating after high school. Is this an issue? NO, but those who don’t want to attend better be prepared to tune in clearly and work on Read more…
Habits are routines and practices that we perform automatically, allowing us to carry out essential activities such as brushing our teeth, making a cup of coffee, taking a shower, and following the same routes to work without thinking about them. Neuroscientists have discovered that our habit-making behaviors occur in the Read more…
When considering building a team for a start-up business the business owner must look for individuals that have traits of another business owner. What are the traits of a business owner? Here are some of our personal favorites. Accountability Driven Confident Passionate Resilient Humble Ok now, what does each of Read more…
Communication skills are needed to speak competently within a wide variety of people. An outstanding communicator practices good eye contact, the ability to tailor ones’ vocabulary to a set audience, and, most importantly, having the capability to listen adequately. Workplace communication is especially essential to a company’s productivity because if Read more…
posted by Kate Castel We are living in a digital world, where photography is becoming more and more powerful than words, and businesses are beginning to understand the importance of having an online social media presence. However, with all the noise existing online, capturing an audience can be difficult as Read more…