One of the problems with digital content is not being able to interact in person with your audience. There are a whole host of clues present in facial expressions and body language that you never get to witness that could inform you of reader concerns. If your message isn’t clear, Read more…
What do your readers want… Isn’t this the question on every content producer’s mind? If you know what they want you can tailor your message to them. A focused message leads to action. For those who have read the previous articles in this series, this post will dive into the Read more…
Identify the problem and provide a solution. That’s how you demonstrate value. But how to begin? Read on and find out. If you read the last post about the seven steps of story structure you know there’s a framework about how to get the content organized and formatted so that Read more…
Everyone wants to be the hero in their own story. Facedown the enemy, rise from the ashes and succeed against all odds. Guess what? You, fellow writer/blogger/marketer, are the hero of this tale. The deadline looms. Your subject matter has been chosen. But for some reason, the words won’t come. Read more…
Several businesses tend to mix SEO content writing with SEO copywriting, which is common as both writing styles work hand in hand in branding and showcasing a business website. Content writing focuses on educating, informing, inspiring, and building relationships, while copywriting is meant to inspire action, so the goal behind Read more…
Posted by Sadie Lulei SEO’s importance is obvious when you know that 67% of all clicks go to the first five organic results. To be one of the first five organic results requires having a hefty website, and the easiest way to fill your website is by posting to your Read more…
Posted by Lukas Hernandez
Some people think writing is writing; it’s much deeper than that.Â
Posted by Lukas Hernandez
What is copy-writing or writing copy? Merriam Webster dictionary says, “Copy-writing is a writer of advertising or publicity copy.”