Using responsive search ads in your Google ads campaign will give you a better quality score, leading to lower cost per click rates. Responsive search ads and expanded text ads are the most common types of ads used on Google search campaigns. To the searcher, they appear the same: headlines, Read more…
Taking advantage of algorithmic marketing leads to better results! The algorithms are taking over. For algorithmic marketing, this is a feature, not a bug, and using it will lead to increased conversions and higher quality traffic. In the past, marketers served ads based on demographics such as age, location, and Read more…
When you truly understand these three media types, you will have a better chance of creating a marketing strategy tailored to your ideal customer! Understanding the difference between earned media, paid media, and owned media is essential for small business owners, in-house marketers, and marketing agency members in the current Read more…
One digital marketing agency’s review for a plugin every website should have: Rank Math PRO Rank Math is an SEO plugin that was first released on November 19, 2018. The Rank Math Plugin has been entirely free for the last two years, but on November 9, 2020, the Rank Math Read more…
Use these service aggregators to maximize the generation of new home builder leads! Surprisingly, some contractors still don’t leverage the internet to get more home builder leads. Let Algorithmic Global be the first to tell you: there is no need to only rely on “word-of-mouth” referrals to grow a business Read more…
Collecting email addresses can make all the difference when promoting your business! Most businesses collect three critical pieces of information from their customers: their name, their phone number, and their email address. Of these three, collecting email addresses has the most value over the long term. Algorithmic Global works with Read more…
Use the Google ad preview tool whenever you aren’t sure if your keywords will trigger your ads! There’s a reason Google ads are the juggernaut in the search engine marketing industry: over 85% of the world’s searches flow through the site. Using the Google ad preview tool provides insight about Read more…
A Google Ads specialist can help make sure you get the most from your advertising dollars! Google ads are the advertisements on Google’s search results page and the pages of their search partners. A Google ads specialist is someone who knows this system and can structure a campaign, getting you Read more…
Google’s newest notable change comes to the shopping search tab: businesses now receive free product listings! Google made a significant announcement regarding free product listings on Wednesday, September, 30th. In it, Google states that they are expanding the Google Shopping listings for free, globally. The feature was available in the Read more…
The three leading ad platforms–Google, Amazon, and Facebook–all send out ad notifications about optimization. Here’s why you shouldn’t trust them! What are you supposed to do with ad notifications? Do you follow their advice? Ignore them? Short answer: it depends. The long answer makes up the rest of this post. Read more…