Set up these two goals for your service industry so you can track the leads that come in! Google Analytics goals are the metrics that Google tracks to give you insights into your website traffic. They are a powerful way to track your marketing efforts and measure the success of Read more…
When selling PPC services, the sales professional should walk into the meeting with a clearly defined scope and plan. Pay-per-click, also known as PPC, is a valuable part of a marketing strategy. Digital marketing professionals use PPC to drive traffic to a website. One of the most critical aspects of Read more…
Are you sick and tired of spam form submissions coming to your email? Then it’s time to start using captcha forms. By now, you are probably well aware that the professionals at Algorithmic Global specialize in digital marketing services. But did you know that the final step in the lead Read more…
Scheduling a time to reset passwords will save you from a potential hack. Every business has at least one password to log into daily. Your passwords keep your business data safe and secure, but they can lead to several problems for your business without proper management. Emails, a CRM, and Read more…
Enhance your advertising success with the lessons we learned from testing for the best ad platform earlier this year! The ad industry is constantly changing, and it’s essential to stay up-to-date on the latest ad platform innovations. There are many ad platforms on the market, but which one is best? Read more…
Lead qualification is an essential aspect of lead generation that ensures consistent return on investment. Marketing professionals know that a lead can come in many forms and that leads must be qualified before passing it on to the sales team. Therefore, a lead qualification process can help determine which prospects Read more…
The search term glitch gave every search query triggered by Google Ads keywords—impressions, not just clicks! In late July, a search term glitch in Google Ads greatly benefitted those who found it. Typically, the search terms report gives a sample of queries that triggered the keywords in an ad group Read more…
A minority-owned marketing agency offers a unique perspective of the market, prioritizes community involvement, and delivers an inclusive approach. There are many digital marketing agencies to choose from, each having its benefits and drawbacks. Past articles discussed the importance of working with a niche SEO company. Today, we’ll go over Read more…
A website that prioritizes ADA compliance and SEO will have a higher chance of ranking in the Google SERPs. The importance of ADA compliance for business websites has risen in recent years. The ADA Compliance law requires businesses to be accessible and usable by people with disabilities. When a website Read more…
The best roofing marketing plans involve generating new clients via a roofing website and running roofing ads on Google. A roofing company that experiences a high number of roof replacements each year faces a significant challenge: how to market its roofing services effectively and efficiently. Roofing marketing can be tricky, Read more…