Using an ad group bid strategy is the perfect method for keeping your monthly costs standard without monitoring countless keywords. Google ads are the king of pay-per-click (PPC) advertising. Their search volume is far and away the highest globally, and their ads ecosystem is arguably the most developed. One of Read more…
A low conversion rate is frequently a death sentence for PPC campaigns—but it doesn’t have to be. Pay-per-click (PPC) ads are great tools for generating quality traffic to your website. But along with that investment comes the expectation for conversions, and many advertisers pull the plug when ad campaigns have Read more…
What do you do when low Google ads CTR is affecting your campaign? Dig into the numbers! Google ads CTR, or click-through-rate, is a key performance metric in Google ads. Low Google ads CTR is associated with an underperforming campaign. It works like this: if you have a low Google Read more…
Daily, weekly, and monthly Google Ads tracking provides clarity for strategic decisions! Google Ads are the best tool for capitalizing on the monumental amount of search traffic on the internet. Google Ads tracking is the process of looking at the different data points in your campaign and adjusting as necessary. Read more…
Knowing how the Google ads budget works can save you from headaches at the end of the month. Google ads are an excellent tool for promoting your business, service, or product. No matter your budget, you can take advantage of Google’s vast search traffic, spending as much as your business Read more…
Master any of these four methods and give your company the best chance at being the first one on the page! A comprehensive digital presence drives traffic to your website and generates leads for your business or service. One of the most prominent players in the game is Google, and Read more…
Understanding the logic behind keyword bidding gives ad managers options beyond trusting Google’s recommendations! Google ads are an excellent tool for generating business and offer mountains of data and sophisticated control options for ad managers. One area of control is either tweaked into oblivion or shunned altogether: keyword bidding. This Read more…
Finding the right restoration keywords can boost your chances of running successful Google Ads. It’s no secret that running Google Ads is a fantastic way to generate leads for any restoration business. The trick? Advertising to restoration keywords that your target audience is searching for when they need your restoration Read more…
Skyrocket your restoration company’s business with insurance restoration leads from Facebook and Linkedin! The leading restoration companies are aware of the growth that comes with working directly for insurance programs. When you partner with an insurance company, you will grow more revenue, achieve higher profit margins, open up new markets, Read more…
The choice of outsourcing SEM often comes down to whether learning the skill is worth the time investment. Business professionals searching for new leads can’t deny the benefits offered by search engines, notably Google. Once the avenue for new leads has been identified, the question becomes: is outsourcing SEM a Read more…