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Search Engine Marketing

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Search Engine Marketing

SEM Text Optimization: 4 Simple Tips For Better Campaigns!

High-quality SEM text can transform the results you see from search engine marketing! SEM text, or search engine marketing text, is one of the most important aspects of any successful advertising campaign. It attracts people to your ads and gets them interested in learning more about your offer. However, simply Read more…

By Algorithmic Global, 12 monthsApril 18, 2022 ago
Google business page isn’t showing written in red over white puzzle missing a piece
Search Engine Marketing

Google Business Page Isn’t Showing? 5 Free Ranking Tips

Use these tips for more traffic when your Google Business Page isn’t showing! Google business pages are a great way to promote your business online. By creating a Google business page, you can add information about your company, such as hours of operation, contact information, and even photos. You can Read more…

By Algorithmic Global, 1 yearFebruary 21, 2022 ago
expanded text ads written over google ads interface
Search Engine Marketing

Expanded Text Ads Removal: Prepare For This 1 Big Problem!

No more expanded text ads mean new accounts take even longer before getting going! Google’s expanded text ads have been a blessing for many advertisers, but now it’s time to say goodbye. Starting June 30, 2022, creating and editing expanded text ads won’t be possible in Google Adwords. As a Read more…

By Algorithmic Global, 2 yearsSeptember 10, 2021 ago
gmb ctr
Search Engine Marketing

Improving GMB ctr: 4 Actionable Tips that Generate Clicks!

GMB ctr, or Google My Business click-through-rate, relies on many of the same ranking factors that boost a website! If you are a local business owner, Google My Business should be an integral part of your online marketing strategy. Google My Business click-through rate (GMB ctr) is an important metric Read more…

By Algorithmic Global, 2 yearsAugust 27, 2021 ago
multiple campaigns written over numerous laptop screens
Search Engine Marketing

Multiple Campaigns: 4 Practical Tips For Google Ads Success!

Keep these four considerations in mind when running multiple campaigns in Google ads! Running multiple campaigns in Google Ads can be overwhelming, but it doesn’t need to be! There are various factors to consider, including budget management and setting up multiple ad groups. Multiple campaigns in Google Ads can be Read more…

By Algorithmic Global, 2 yearsAugust 6, 2021 ago
optimization score
Search Engine Marketing

Optimization Score: 1 Secret About Google’s Fancy Metric

The optimization score in Google ads measures how well you follow Google’s recommendations. The optimization score is a metric that Google uses to calculate the effectiveness of your Google ads settings. Running from one to one hundred, it measures your campaign’s optimization across all the various components that make up Read more…

By Algorithmic Global, 2 yearsJuly 30, 2021 ago
Auction Insights
Search Engine Marketing

6 Useful Auction Insights Metrics: Dominate the Competition

The six metrics listed on the auction insights page of your Google ads provide a wealth of information about your competitors. Advertising using Google ads doesn’t occur in a vacuum. Whenever your ad shows, there are also ads from your competitors vying for the same click. The auction insights page Read more…

By Algorithmic Global, 2 yearsApril 16, 2021 ago
Ad Group Bid 1
Search Engine Marketing

3 Superb Reasons Why The Ad Group Bid Is Your Best Friend

Using an ad group bid strategy is the perfect method for keeping your monthly costs standard without monitoring countless keywords. Google ads are the king of pay-per-click (PPC) advertising. Their search volume is far and away the highest globally, and their ads ecosystem is arguably the most developed. One of Read more…

By Algorithmic Global, 2 yearsApril 2, 2021 ago
Low conversion rate
Search Engine Marketing

Low Conversion Rate? Save Your Campaign With 3 Data Sources

A low conversion rate is frequently a death sentence for PPC campaigns—but it doesn’t have to be. Pay-per-click (PPC) ads are great tools for generating quality traffic to your website. But along with that investment comes the expectation for conversions, and many advertisers pull the plug when ad campaigns have Read more…

By Algorithmic Global, 2 yearsMarch 26, 2021 ago
Google ads CTR
Search Engine Marketing

Poor Google Ads CTR Case Study: 1 Surprising Thing We Found!

What do you do when low Google ads CTR is affecting your campaign? Dig into the numbers! Google ads CTR, or click-through-rate, is a key performance metric in Google ads. Low Google ads CTR is associated with an underperforming campaign. It works like this: if you have a low Google Read more…

By Algorithmic Global, 2 yearsMarch 19, 2021 ago

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