Keep this list in mind when you’re considering stopping Google ads to save money on your advertising budget! An advertising budget might seem like the first thing that can go when business is slow. Small businesses have various options available to them when they want to market their product or Read more…
Successful advertising is all about capturing the target market at the right place and at the right time. In our last post, we covered the basics of an AdWords account by addressing the different account levels in Google AdWords. As a quick recap, the levels of AdWords are in this Read more…
Several businesses tend to mix SEO content writing with SEO copywriting, which is common as both writing styles work hand in hand in branding and showcasing a business website. Content writing focuses on educating, informing, inspiring, and building relationships, while copywriting is meant to inspire action, so the goal behind Read more…
Posted by Kate Castel In my last post, I wrote about search engine optimization (SEO), and the key takeaway was to remember it as unpaid traffic. Search engine marketing (SEM) is the process of using paid advertising or paid traffic to make websites appear within search engine results pages (SERPs). SEM is the next Read more…