No more expanded text ads mean new accounts take even longer before getting going! Google’s expanded text ads have been a blessing for many advertisers, but now it’s time to say goodbye. Starting June 30, 2022, creating and editing expanded text ads won’t be possible in Google Adwords. As a Read more…
GMB ctr, or Google My Business click-through-rate, relies on many of the same ranking factors that boost a website! If you are a local business owner, Google My Business should be an integral part of your online marketing strategy. Google My Business click-through rate (GMB ctr) is an important metric Read more…
Keep these four considerations in mind when running multiple campaigns in Google ads! Running multiple campaigns in Google Ads can be overwhelming, but it doesn’t need to be! There are various factors to consider, including budget management and setting up multiple ad groups. Multiple campaigns in Google Ads can be Read more…
The optimization score in Google ads measures how well you follow Google’s recommendations. The optimization score is a metric that Google uses to calculate the effectiveness of your Google ads settings. Running from one to one hundred, it measures your campaign’s optimization across all the various components that make up Read more…
The six metrics listed on the auction insights page of your Google ads provide a wealth of information about your competitors. Advertising using Google ads doesn’t occur in a vacuum. Whenever your ad shows, there are also ads from your competitors vying for the same click. The auction insights page Read more…
Using an ad group bid strategy is the perfect method for keeping your monthly costs standard without monitoring countless keywords. Google ads are the king of pay-per-click (PPC) advertising. Their search volume is far and away the highest globally, and their ads ecosystem is arguably the most developed. One of Read more…
A low conversion rate is frequently a death sentence for PPC campaigns—but it doesn’t have to be. Pay-per-click (PPC) ads are great tools for generating quality traffic to your website. But along with that investment comes the expectation for conversions, and many advertisers pull the plug when ad campaigns have Read more…
What do you do when low Google ads CTR is affecting your campaign? Dig into the numbers! Google ads CTR, or click-through-rate, is a key performance metric in Google ads. Low Google ads CTR is associated with an underperforming campaign. It works like this: if you have a low Google Read more…
Daily, weekly, and monthly Google Ads tracking provides clarity for strategic decisions! Google Ads are the best tool for capitalizing on the monumental amount of search traffic on the internet. Google Ads tracking is the process of looking at the different data points in your campaign and adjusting as necessary. Read more…
Knowing how the Google ads budget works can save you from headaches at the end of the month. Google ads are an excellent tool for promoting your business, service, or product. No matter your budget, you can take advantage of Google’s vast search traffic, spending as much as your business Read more…