Finding the right restoration keywords can boost your chances of running successful Google Ads. It’s no secret that running Google Ads is a fantastic way to generate leads for any restoration business. The trick? Advertising to restoration keywords that your target audience is searching for when they need your restoration Read more…
Skyrocket your restoration company’s business with insurance restoration leads from Facebook and Linkedin! The leading restoration companies are aware of the growth that comes with working directly for insurance programs. When you partner with an insurance company, you will grow more revenue, achieve higher profit margins, open up new markets, Read more…
The choice of outsourcing SEM often comes down to whether learning the skill is worth the time investment. Business professionals searching for new leads can’t deny the benefits offered by search engines, notably Google. Once the avenue for new leads has been identified, the question becomes: is outsourcing SEM a Read more…
The Google ads editor is clunky for most applications but shines for this one use! Most people run Google ads through their chosen web browser. There’s another way to manage campaigns, ad groups, and keywords: the Google ads editor. It’s a downloadable program that runs offline. Once the changes are Read more…
A high click-through rate shows search engines that users find your content relevant. The organic click-through rate is crucial for website traffic. Google sees users clicking on your page at a high frequency as a powerful indicator of quality content, one of many factors that determine your ranking in their Read more…
Why using exact and broad keywords in your keyword management leads to the best results! Part of effective search engine marketing is bidding on keywords that directly lead to sales. Keyword management is maximizing the performance of these keywords, spending advertising dollars as efficiently as possible. The largest two search Read more…
Keep this list in mind when you’re considering stopping Google ads to save money on your advertising budget! An advertising budget might seem like the first thing that can go when business is slow. Small businesses have various options available to them when they want to market their product or Read more…
Successful advertising is all about capturing the target market at the right place and at the right time. In our last post, we covered the basics of an AdWords account by addressing the different account levels in Google AdWords. As a quick recap, the levels of AdWords are in this Read more…
Several businesses tend to mix SEO content writing with SEO copywriting, which is common as both writing styles work hand in hand in branding and showcasing a business website. Content writing focuses on educating, informing, inspiring, and building relationships, while copywriting is meant to inspire action, so the goal behind Read more…
Posted by Kate Castel In my last post, I wrote about search engine optimization (SEO), and the key takeaway was to remember it as unpaid traffic. Search engine marketing (SEM) is the process of using paid advertising or paid traffic to make websites appear within search engine results pages (SERPs). SEM is the next Read more…