Secondary keywords help search engines understand what content a user is looking for when they search. Including secondary keywords in your website copy is one of the most important things you can do regarding search engine optimization (SEO). Secondary keywords are related terms or phrases that people might search for Read more…
A comprehensive SEO audit looks through your website, making sure it’s firing on all cylinders so you can track your traffic and your conversions! Search engines want the best content showing for their users, and you want your content delivered to as many people as possible. Search engine optimization, or Read more…
A well-designed SEO strategy must include gaining more zero-click searches. When you search for something on Google, what do you see? The answer is probably the most popular zero-click result in a featured snippet. Featured snippets are becoming more common—if your business doesn’t have one yet, it’s time to start Read more…
Search engine optimization forces companies to dial in on their brand clarity by making them focus on the traffic they want. Search engine optimization (SEO) is the process of making a website’s purpose easily recognizable for search engines, notably Google. Deciding on what keywords a website wants ranking on the Read more…
Make showing up for near me searches on Google a part of your local SEO strategy today. Optimizing for location-based keywords is a crucial part of implementing an SEO strategy for a local business. Part of this local SEO strategy should be showing up in Google search engine results pages Read more…
Including a location page is a massive part of a local SEO strategy. Many website owners are not aware that SEO can be broken down into two different types: local and national. Local SEO will primarily target keywords at the local level using a location page strategy. An excellent keyword Read more…
The marketing professionals explain why blogging is important for SEO. Digital marketing professionals are aware of the many trends and changing landscapes in the industry. One thing that hasn’t changed over the years, with enduring value for a company website and an SEO strategy: blogging. The right blog can help Read more…
Since roofing SEO involves reaching local customers, a specialized attack strategy yields the best results! Search engine optimization, or SEO, is a crucial factor in the discoverability of a website. Roofing SEO is a specialization of this process, a way for roofing companies to take advantage of the vast amount Read more…
Embed Google reviews to enhance the user-generated content on your website In a previous post, we discussed the power of user-generated content and how it can increase web traffic. In this blog post, we are going to go over the importance of reviews, where you can locate your Google reviews, Read more…
With consumers having an ever-increasing number of options, user generated content is now more important than ever. The job of an SEO Professional is to develop an SEO strategy that drives customers to a website. SEO experts agree that search engines (like Google) have algorithms that favor new and unique Read more…