Several businesses tend to mix SEO content writing with SEO copywriting, which is common as both writing styles work hand in hand in branding and showcasing a business website. Content writing focuses on educating, informing, inspiring, and building relationships, while copywriting is meant to inspire action, so the goal behind Read more…
Posted by Kate Castel In my last post, I wrote about search engine optimization (SEO), and the key takeaway was to remember it as unpaid traffic. Search engine marketing (SEM) is the process of using paid advertising or paid traffic to make websites appear within search engine results pages (SERPs). SEM is the next Read more…
Posted by Kate Castel Before we dive into SEO, let’s understand how search engines work. Did you know that the first search engine was created in 1990 by Alan Emtage, a student at McGill University in Montreal? According to Moz, think of search engines as answering machines, similar to a Read more…
Posted by Sadie Lulei Whether it’s SEO, for fun and memories, or both, writing a blog post on a consistent basis can boost your website from an average one to a great one. In terms of SEO, it’s best to write about things that pertain to your business and not Read more…
Posted by Lukas Hernandez
Earlier this week we had the privilege to meet with a new construction client that is an industry leader in their niche of remodeling commercial apartment complexes. It was motivating to hear about how their business started and how in under ten years were able to gross over four million in profits. The total staff includes seven individuals and it seems that the owner/leader has done a great job selecting strong personnel who represent him and his brand. They described their leader during the meeting as smart, loyal and family oriented. It was nice to see what it looks like for employees to work with a great leader who spends half the time in the USA and half in Argentina. This goes to show us that anything is possible when you build a company with a strong team.
