Use the engagement on your advertisements to harvest more Facebook page likes. Facebook page likes are a measure of how many people like your business enough to receive your posts in their newsfeed. It’s a measure of social proof that signals your value to potential customers. There are lots of Read more…
By narrowing down your target, you can make sure you are getting the word out to the people who will take action. A target audience is the intended group of people who will interact with your business. They are the ones your service or product is designed to help. In Read more…
The first step to figuring out what to do next is figuring out where you want to go with an action plan. Creating an action plan is useful for everyone, regardless of the task. I was first exposed to planning when I was an athlete, but it is helpful for Read more…
Figuring out what content to create isn’t a challenge if you follow one of these paths This article is for the content creator who has run out of ideas. After writing/recording/posting with regularity for a long time, figuring out what content to create could seem daunting. What do you do Read more…
In our last post, we discussed why businesses should start creating a social media strategy. Before creating a social media strategy, a business must first focus on the buyer persona. A buying persona or marketing persona is essentially a description of a business’s ideal customer (target market). A buyer persona can Read more…
Building a promotional strategy that takes advantage of social and digital technologies will support companies in building loyalty and attract new customers and partners. There are many advantages to creating a social media strategy. First, it can help the expansion of any other marketing effort, so any content produced has Read more…
Posted by Kate Castel Let’s face it; not all businesses possess the equipment needed to take professional pictures. However, camera tech already equipped within your phone is advancing so quickly these days that it can be tricky to tell the difference from a DSLR if done right. #1: Update the Read more…
Posted by Sadie Lulei If you’ve decided that posting consistent, personal content to YouTube on a regular basis can benefit your life, you have a lot of work in front of you. However being that I’ve spent the past thirteen years of my life producing content for YouTube, I think Read more…
Posted by Sadie Lulei This post is an update to the previous blog post Hosting Your Own Event. The scene was out of a movie. At a small coffee shop table, local producers set up their speakers, laptops, and guitars, all of which were covered in stickers full of personality. Read more…
Posted by Sadie Lulei There are times when the best possible way to share your product or service is through a gathering of like-minded artists or business types. The brainstorming of several individuals in one setting can inspire ideas for weeks to come. But planning an event isn’t at easy Read more…