Digital Marketing
The Best Part of Writing Copy
Posted by Lukas Hernandez
What is copy-writing or writing copy? Merriam Webster dictionary says, “Copy-writing is a writer of advertising or publicity copy.”
Strategy
Meeting with a Construction Client
Posted by Lukas Hernandez
Earlier this week we had the privilege to meet with a new construction client that is an industry leader in their niche of remodeling commercial apartment complexes. It was motivating to hear about how their business started and how in under ten years were able to gross over four million in profits. The total staff includes seven individuals and it seems that the owner/leader has done a great job selecting strong personnel who represent him and his brand. They described their leader during the meeting as smart, loyal and family oriented. It was nice to see what it looks like for employees to work with a great leader who spends half the time in the USA and half in Argentina. This goes to show us that anything is possible when you build a company with a strong team.
Digital Marketing
How to Get Customers to Talk About Your Business
Posted by Lukas Hernandez
We live in an era where businesses are looking to generate new customers as well as keep the reoccurring ones. Think about this for a real quick second, would you rather have a one repeat customer that never tells anyone about your services or a customer that becomes a fan and tells everyone while giving you repeat work.
Strategy
Top 3 Reasons Why Businesses Should Focus on Educating Before Sales
Posted by Lukas Hernandez
When you have a question about anything where do you go?
Most likely you are going to pull up for favorite search engine and do some quick research. Since we are all living in a time where information can be found at our fingertips we need to make sure that we are separating the internet experts to those who are spending countless hours perfecting their craft in their playing field.
Digital Marketing
Knowing Your Audience
Posted by Lukas Hernandez
Every business has a different brand and identity. The job of a Marketing consultant is to understand what is going to make people “talk” about a business’s brand. The first step in building a marketing strategy is to know who the custom marketing plan is for.
Here are the top five things to pay attention to when creating a marketing strategy: