3 Strategies To Figure Out What Content To Create
Figuring out what content to create isn’t a challenge if you follow one of these paths
This article is for the content creator who has run out of ideas. After writing/recording/posting with regularity for a long time, figuring out what content to create could seem daunting.
What do you do when it feels like you’ve already said everything you want to say?
Of course, you want to stick with your creation schedule. Your audience has come to expect–and enjoy–your insights. You’ve got to do it for them! But what should you pour your efforts into?
Wouldn’t it be nice if there were some ways to generate ideas about content creation? Keep reading and you’ll hear all about them!
It can be tough out there
Creating all the time can seem daunting. Whether it’s daily, a few times a week, weekly, or greater, if you think about doing it for a full year… that’s A LOT. (Sorry to put the scope of the task into your head)
But it doesn’t have to be a sisyphean task. Not be a long shot. Constantly creating is a chance to create your own processes and systems.
Using story structure to produce your content, which story will you tell? There is no lack of topics you can cover. Your audience wants to hear from you! You just have to know where to look.
3 paths to figuring out what content to create
This one is straightforward enough. Look at what your top competitors are creating and take your inspiration from them. I suggest picking three to five who receive the most traffic in your niche and looking at what they’ve created over the past month or so.
What stands out to you? Has there been a consistent theme? Consider taking a recurring topic and addressing it in your own way. If you feel your competitor has condensed the topic, maybe you could expand upon it in a series of posts? Conversely, you could create a summary of the topic and put the synthesized version up on your channel.
What did you learn in the past week?
Your audience is looking to you for advice. What better way to show them your dedication to continued improvement than by sharing what you’ve learned?
This method of content creation takes confidence. Sharing while you learn can seem like you’re undercutting your authority but this couldn’t be further from the truth! Sharing what you learn demonstrates your dedication to bringing your audience the best possible content.
Another form of this strategy is to share the struggles you had to overcome in the past week. Was there a challenge you had to address? What happened? Your audience might be facing similar struggles. By sharing your experience, you humanize yourself and this could encourage them to reach out in the future.
Impressions without clicks
This method involves some SEO resources but can prove to be the most effective of the three strategies.
In your Google search console, go to the performance section and look at the queries your website is getting impressions for but not receiving any clicks. Then, create the content that would generate these clicks!
One word of warning about using these keywords in your next piece of content: make sure they fit into your overall brand. There could be a keyword that generates impressions not relevant to your messaging. Pick the highest ranked one and use that for inspiration.
This method is so effective because of how useful it can be over the long haul. It’s evergreen, so don’t be shy about coming back to this strategy often.
Putting pencil to paper
Remember, your audience looks to you for resources. They trust you and want to hear what you have to say, as long as it relates to your niche/market.
Your message must be on-brand. But these three ways of content idea creation will make sure you don’t steer too far from the path you’re on. Bonus points if you can come up with new ideas for a series of posts/articles/videos!
There is no limit on what can be made. Don’t be afraid to shoot a video of yourself talking about a subject to gain inspiration about what to write, or write down your thoughts in order to be organized when you shoot your video.
The problem now becomes which of the three paths you’ll go down when creating your content. Which one speaks to you? Which one offers the least resistance? Once you answer these questions it’s time to get. it. done.