Quality Content: 5 Tips for Success When Creating Articles
Using headings, media, proper keyword density, a captivating title, and utilizing editing are vital in generating quality content.
When it comes to creating content, there are many ways to go about doing so. But what makes quality content? Is it the title of your article? The keywords that you use throughout your text? What kind of images or videos do you need for a captivating post?
In short, the answer is all of those things and more. Google’s ever-evolving algorithms can understand the intent of your post. As time goes by, it’s getting better at delivering the most captivating content at the top of their search results.
In this blog post, we will discuss five tips on creating quality articles that will help boost traffic and increase readership.
Why is quality content important?
Quality content is essential for ranking on Google. It’s more than just writing an informative post—Google takes into account the overall page experience as well.
The best content rises to the top of Google’s rankings. Their goal is to provide answers to the millions of questions users search for each day.
When your quality content ranks high, searchers find your business’ website, putting them in a prime position for pulling the trigger on your products or services.
So, in the end, quality content ends up giving your business more opportunities for sales by increasing website traffic!
5 tips for creating quality content
Generating quality content doesn’t occur in a vacuum. Take a look at the top pages of the keyword you’re targeting—the type of information present, the layout, and the readability.
They’ll all share the following five characteristics:
- Multiple headings
- Keyword density
- Captivating title
Let’s take a look at each of these.
The short answer as to why using headings is essential is that it breaks up the text.
Readers often skim through articles in search of the answer they’re looking for in the content. When facing a wall of text, most readers will skip to another piece that’s more reader-friendly.
A quick breakdown: H1 is for titles, H2 for subtitles, and H3 for different sections within the text. This type of quality content makes reading easy and finding the answer straightforward.
Using media such as images or videos serves the same function as multiple headings—it breaks up the walls of text.
Quality content that uses images or videos also provides more information since not everything is describable in words, and not everyone learns by reading.
When you look at examples of quality content served on the top of Google’s rankings, they all have valuable charts, images, and videos that enhance their message for the readers.
The keyword is the short word string or phrase that you want ranking at the top of Google’s search results. It has to appear a certain amount of times, so Google’s algorithm knows the content’s purpose.
Quality content has a minimum of 1% keyword density—meaning the keyword shows up within the piece approximately 1% of the time. At the high end, 2.5%.
It’s better to be too low than too high because Google penalizes instances when keyword density is too high. They label it as keyword stuffing, and no piece of quality content engages in the practice.
Your title is what gets people clicking on your piece of quality content in the first place.
There should be words that convey positive or negative emotions. Give people a reason to find out more information!
A helpful strategy is using a number in your quality content’s title. It’s a proven strategy and one you’ll see numerous times on content in the top positions on the search results page.
Editing is the hidden piece of quality content generation. Google can distinguish articles full of typos or phrases that don’t make sense, and they won’t serve those pieces of content at the top of their results.
Even if you don’t care about typos, think about the hordes of people who do. When they encounter anything wrong on the page, most of them will close out and find a new source of information.
Google takes this data and learns which sites and pieces of content aren’t producing quality answers for searchers’ questions. Over time, these pieces of content won’t stay at the top of the ranking.
Editing your articles produces quality content that doesn’t give users a reason to go back to the results page.
Algorithmic Global: creating quality content for our clients
Following the above tips makes your quality content readable, correct, and clickable. Visitors to your page won’t find themselves mired in walls of text, giving your business a chance to acquire a new client.
Google has updated their algorithm—as they often do—and prioritized page experience. Having quality content on your site ensures Google ranks your page where it should be: at the top. When visitors get the answers they need, they send Google valuable information about how worthwhile visiting your page is to them in their search for answers.
The professionals at Algorithmic Global specialize in quality content writing and editing. If you have questions about your company’s processes or are interested in using our team to generate quality content for you, give us a call or reach out via our contact page. We’d love to hear from you!