How Your Ideal Reader Can Jumpstart 4 Parts of Your Content.
Create the content your future clients will search for by putting yourself into the shoes of your ideal reader!
Content should serve a purpose: more clients, more business, brand awareness. One easy way to put your content into the best possible position to succeed is to determine your ideal reader.
An ideal reader is a person on the other end, sitting at their computer, searching for your content. Since Algorithmic Global specializes in restoration digital marketing, our ideal reader is the restoration professional looking for more clients.
Their ideal reader? The people who require their services. Homeowners who experience water damage disasters, property managers who need a new roof.
This article will dive into your content areas that will benefit the most from identifying and talking to your ideal reader.
The most relevant content wins.
Create content to spread your message. On social media platforms, likes and shares are the currency that determines quality. On Google, it’s relevance.
Google’s algorithm determines the content most likely to be clicked, then serves that high in the rankings. Knowing your ideal reader will allow you to create the type of content that will be searched for in the first place, allowing you to capitalize on that exposure.
The internet has a lot of competition. Knowing your ideal reader will allow you to put content in place that will serve as breadcrumbs for them to follow to where you are.
The parts of your content that benefit from knowing your ideal reader.
The most crucial piece of information you need when creating your content is the keyword. What are you trying to rank for? What phrases will people search that will lead them to your creation?
If you know your ideal reader, you can craft your keyword based on what you know they’ll search for. For example, our ideal reader would search for “restoration digital marketing.” This phrase would be the keyword we want to rank.
Title and subtitle
Once we’ve determined the keyword, and in theory, get Google to show our content, the next step is getting readers to click. This step is where the title comes into play.
A gripping title will show readers you have the answer to their question. Each piece of content can only answer one problem, but you can cover all of your bases over time.
Once they’ve clicked, a more detailed subtitle is the glue that will keep them stuck to the page.
So far, we’ve convinced Google to show our content to our ideal reader, gotten them to click, and then intrigued them with an expanded taste. Next, come the headings.
People don’t read every word; they scan. It’s not a bad thing, but it does mean the headings need to be informative, allowing the ideal reader to find the information they seek.
Once they read the part they find most intriguing, there’s a good chance they’ll scan the rest, knowing you’re a trusted resource for information.
The call-to-action is where you turn your reader into a client. It’s the whole reason for your content in the first place.
Knowing your ideal reader lets you put your call-to-action in the language you think will encourage them to reach out. After answering their specific question, a continued relationship based on ways you can help them is the natural next step.
Do I need to know my ideal reader personally?
Short answer, no. But it does help.
The novelist Stephen King writes for his wife. As mentioned before, Algorithmic Global writes for restoration professionals. There are a few we have in mind, but for the most part, the person we write for is a conglomeration of every current client.
The more you know about your ideal reader, the easier it will be to write to them.
Does my blog post need to be for everyone?
There is no way any piece of content can be for everyone.
As Dita Von Teese said, “You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.”
Don’t try and please everyone! If you do have multiple people in mind, use them for future pieces of content.
What’s the difference between an ideal reader and a reader persona?
An ideal reader is more specific than a reader persona.
It could be argued that the restoration professionals Algorithmic Global writes for could be a reader persona. This description would include all relevant demographic information.
We think of it as an ideal reader because there are particular personality traits of the people we work with that we wouldn’t necessarily include in a broader reader persona.
These quirks and particularities are the hallmarks of an ideal reader.
Determining your ideal reader.
When it’s time to come up with your ideal reader, think about who might be interested in what you have to say.
What type of people need your content, and how would they search for it online?
Then, follow the thread through the labyrinth, using their characteristics to guide your title, subtitle, headings, and call-to-action.
When you try this method for the first time, use someone you know or a current client, imagining they will search your content for the first time. Then, recreate the steps that will result in Google serving them your creation.
Make your life easy.
With practice, writing to your ideal reader will become a breeze. It makes it easier to create your content, knowing what to include to gain and keep their attention.
Algorithmic Global works with clients in the restoration industry. We are here to generate more clients through an increased online presence by understanding that your ideal readers are people who need work done on their homes.
If you want to reach more of these kinds of people, reach out via our contact page, and we’ll show you how.