Amazon Ads For Kindle Books: Important Lessons from 2021
In short, using Amazon ads for kindle books is still the best path forward for consistent book sales!
You’ve been working on your book for months, maybe even years. It’s finally finished, and you’re ready to publish it! Amazon ads for kindle books are a great way to get your book in front of millions of Amazon shoppers who might not have heard about it before. Amazon has a vast customer base constantly looking at different products to buy, which means people who may never have found out about your book otherwise will see it while they’re shopping.
Amazon ads for kindle books are Amazon ads that appear on Amazon.com (or other Amazon marketplaces) when customers search for keywords related to your book. When a customer clicks an ad, they are taken to the Amazon product page where you can sell them your ebook or paperback version.
Amazon ads for kindle books can help you sell more books and make more money than ever before! This article outlines what these ads are, how they can help you sell your book, and what the professionals at Algorithmic Global have learned in 2021 about running Amazon ads for kindle books.
How do amazon ads for kindle books work?
Amazon ads for kindle books work by displaying Amazon ads anywhere Amazon sells books. You can target ads to either search queries or specific products. When a customer clicks on the ad, Amazon will take them to the product page to purchase your book. Amazon then gives you a commission for that sale, depending on the split you choose when publishing.
The most important part of your Amazon ad campaign is setting out keywords you want your amazon ad to show up on when customers browse Amazon for products related to those keywords. You should include broad keywords and specific ones to make sure you’re reaching as many customers as possible. You can also choose to target amazon products similar to your book, although this strategy is a little more complicated and requires additional knowledge and research.
Why amazon ads for kindle books are an excellent investment
Some of the benefits of amazon ads for kindle books are that they can help you reach your target audience, make it easier to reach a broad audience, and can get your book in front of millions of people on amazon every single day. In short, they have a massive user base of readers!
The main benefit of running Amazon ads for kindle books is that these ads are shown where the shoppers are! While Facebook and Google ads can direct traffic to the Amazon sales page, they require more steps before the sale. These additional steps are more points along the chain where prospects can exit your sales funnel and not purchase your kindle book.
Lessons from 2021 about Amazon ads for kindle books
- Use auto-targeting. Many marketers steer clear of the auto-targeting options when using Amazon ads for kindle books. In our opinion, this is a mistake. Taking note of which search terms result in sales and adding these to separate campaigns has led to tremendous click-through rates on the same product.
- But don’t rely on auto-targeting. Earlier in the year, many of the clicks and book sales we saw were coming from auto-targeted campaigns. This result was exciting because they were effective, but we soon realized that we had no control over when these book sales occurred. Now, we try and split our spend evenly between our keyword-targeted campaigns and our auto-targeted campaigns.
- Focus on click-through rate. Getting a high rate of clicks to impressions leads to a snowball effect, where the ads continue showing at approximately the same cost per click for days or weeks at a time. The sales can be sporadic, but the sales rate is most tied to the effectiveness of the copywriting on the sales page, not the ads themselves. Focusing on what you can control (clicks) instead of what you can’t (sales) led to consistent performance in the long run.
- Bid reductions. In an attempt to cut costs and raise profits, we reduced bids on campaigns that were working. We thought this would increase the click-through rate by reducing the overall number of impressions while still maintaining sales. What happened? The ads weren’t even shown at all, and spend dropped off of a cliff. We think this is because the ads were no longer viable candidates in Amazon’s internal ads auction. As soon as bids increased again—even by a few cents—the metrics returned to prior levels.
What to do if you do not see results from amazon ads for kindle books
Many amazon ads for kindle books will require patience before you see any results. Keep in mind that this is a long-term process, and you’re not going to see results overnight.
Continue your focus on click-through rate and make sure you’re adding search terms that lead to sales to their high-performing campaigns.
To get the most from amazon ads for kindle books, you’ll need to be persistent and have the potential buyer in mind every time you write something new or revise something old.
Amazon ads for kindle books with Algorithmic Global
Amazon ads for kindle books work by displaying Amazon ads anywhere amazon sells books, on both product pages and search results. The main benefit of running amazon ads for kindle books is that these ads are shown where the shoppers are!
While Facebook and Google ads can direct traffic to the Amazon sales page, they require more steps before the sale. These additional steps are more points along the chain where prospects can exit your sales funnel and not purchase your kindle book.
If you have any questions about running Amazon ads for kindle books or are interested in help for yourself or your company, reach out via our contact page, and a member of our team will be in touch with you within twenty-four hours!