Follow these blog writing tips to enhance your restoration website traffic!

A blog will help you communicate with customers and prospects. A properly built blog is more powerful than social media alone because, unlike social media, you own the content. In this post, we look at how to set up your company’s blog in addition to five blog writing tips so you can get the most out of your blog. 

Your restoration blog can improve your company’s reputation and boost traffic to your website. The return for having a compelling blog is that you will continuously provide keyword value to your website and will allow search engines to know what your website is about when crawled. To drive even more traffic, we suggest using your blog alongside social media. 

The Algorithmic Global team wants to help you achieve your business goals with the following blog writing tips. 

The Benefits Of Blogging

As you already know, blogging is different from other forms of online communication. The most significant benefit of blogging is that it is a channel that you own. Forget what you know about social media—blogging is nothing like social media or other marketing mediums. To get the most out of your blog, you must understand the blog writing benefits. 

A well-written blog will:

• allow new prospects to find your business and learn about your services
• build your brand 
• demonstrate the quality of work your company delivers and the professional knowledge that stands behind your company
• boost your website traffic through proper use of keywords
• enlarge your service area; quality content travels a long way
• reach customers who are interested in restoration services

Quality blogging will give your company recurring website traffic. The keywords that your blog ranks for can be compared to a monetary value: every keyword costs a certain amount, dependent on the keyword costs in a search engine’s bid portal. 

To create an influential blog, you will want to invest in keyword research software; we suggest SEMRush. Blog writing involves time and research. We hope the following blog writing tips will show you how to write influential blog posts that bring recurring traffic. 

5 Blog Writing Tips From Seo Professionals

A restoration company blog needs to be at the forefront of your company’s content strategy. Those who read your blog will often become customers after they see your ability to answer their questions. 

Consider the following blog writing tips when planning your next blog post: 

Blog Writing Tip 1: Understand your target audience 

The best way to develop content is by truly understanding your target audience. When writing for a restoration blog, your target will be customers with service questions. A good idea will be to include information on how your business has overcome specific challenges. For example, include extensive drying techniques or a review of industry-standard equipment that you used for a job. Remember that not all of your blog readers will be restoration professionals; use verbiage that all can understand.   

Keep in mind that the goal of your blog is to provide value. If you want potential customers to read it, you must offer something valuable. Give your target audience something that will be helpful. The higher the content quality, the more likely they will return and share your blog with their friends. 

Blog Writing Tip 2: Use proper blog structure 

There is more to blogging than putting words on a page. There are heading tags that you must include in your successful restoration blog. An H1 should be at the top of the page to start the blog. The H1 heading allows the reader and search engines to understand the purpose of your blog. Your H1 should include the short and long-tail keywords that you are looking to rank.

Underneath your H1 heading, you will want to include an H2 heading. Your H2 heading needs to support the H1 and have either the exact keyword or a keyword variation. 

To break up your blog, you will want to break up your text with subheadings, images, and videos. The top blogs include interactive charts and graphics to break up paragraph blocks. Readers lose attention when faced with big chunks of text presented in long paragraphs. 

Ideas to break up long text

• include videos and images 
• Include lists 
• Include infographics 

Blog Writing Tip 3: Include quality copywriting   

As we stated in tip 1, the blog post that you include on your restoration website must provide value. Even the most informative blog posts can be boring to some readers when written too formally. You are not writing the IICRC handbook. You want to include copywriting that is easy to understand and conversational. 

Also, you will want to include blog posts that are longer than 600 words. Most keywords included in your restoration blog will be challenging to rank—search engines rarely show shorter blog posts. If a short blog post does end up ranking on the SERPS, it is a candidate for being outranked by another blog post that provides longer and higher quality content.

Blog Writing Tip 4: Be consistent 

A blog page that is not updated continuously gives off a wrong impression to the end-user and search engines. When you develop a content strategy, we recommend that you attempt to publish a new blog post at least once a month. Don’t be afraid to increase frequency as high as a new blog post once a week if you’re trying to get more website traffic. Whatever you decide, make sure you keep it consistent.

We understand that consistency can be challenging. For those who have issues with blog ideas, consider looking up your competitor websites and outrank them on specific keywords. Avoid plagiarism and never copy an existing website’s copywriting.

Blog Writing Tip 5: Draft on Google Docs 

Google Docs is a great place to draft a blog. In Google docs, you can add all the proper headings for a blog. You can also include the alt texts on images, embed videos, and add internal and external links to your blog draft. 

There is no proof of this theory, but we would not be surprised if Google can read your drafts before publication. Google knows what IP address a blog is posted from; why wouldn’t they know where the blog’s draft sits?

Concluding Thoughts 

The overarching goal of your marketing strategy needs to be to get more traffic to your website. Blogging is a powerful tool that needs to be included in your marketing strategy. You can boost these efforts through other means of marketing like email, PPC, social media. Remember to publish your new blog posts to your social media channels so that a wider audience can view recent blog posts.  

We hoped you enjoyed reading our blog writing tips. Use this guide to get started on your restoration blog or double-check your current blogging strategy. If you have any questions, please fill out the form on our contact page. We offer SEO services to restoration companies across the United States. We will develop an SEO strategy to keep your customers returning to your website with freshly updated content.