3 Innovative Concepts By Algorithmic Global
Posted by Sadie Lulei
When your business is a part of an industry experiencing rapid innovation, you’ve got to move fast or you’ll lose your place. We’ve come to see this in real time through the internet. We’ve watched businesses and individuals alike rise and fall from the smallest missteps. As a result, it seems that the selling point for any business in an ever changing industry is innovation. Why hire us? We’re innovating the entire field. Algorithmic Global is one of those companies. We’re talking the talk right now, but let me explain why we’re walking the walk too.
We realized we were innovators from the beginning. I can say this confidently because (let me drop the mask of the business for a second) I’m not a business person. The person writing the business based blog posts right now isn’t interested in business from the numerical, technical standpoint. I know that may change the way you perceive the following proclamations I intend to have about innovation, but that’s good. In fact, that’s the point.
Innovation #1: We’re not looking for qualified, we’re looking for open minded.
The fact of the matter is that while this team we’ve built is qualified to do the work they do, that wasn’t the key aspect of how this team came to be. For one, two of the core three team members didn’t finish college. Both of them at the time had made this decision expecting the worst, me being one of them. I remember how concerned for me everyone was. I also remember thinking how happy I was, but nonetheless the popular opinion tends to hold more power. I worked at Starbucks at the time; people joked I’d be a professional barista for the rest of my years. When I met Lukas and his company and I seemed more and more connected as time passed, I spent a lot of time creating with my newfound free time. I compare the way things are going to the common told stories of the garages that companies like Apple started in. I know it seems pretentious to say, but I had this feeling that I should let go of everything that makes sense to be a part of this thing. I quit Starbucks and joined Algorithmic Global the same year I stopped going to college.
Maybe this isn’t exactly new, but isn’t that what innovation is? It’s making what already exists better, by applying other forms of art, science, and math to it. The innovation, in this case, wasn’t some great plan but rather a deep belief that something would come of putting everything we had on the line. I think that’s why hearing about the humble starts of billion-dollar companies gives people such a deep, gratifying and enlightened feeling. I think that we do know what is possible if we were to let go of whatever holds us still. That’s to say, I should mention, that a lot of things hold us still. While money is a huge factor in someone’s ability to, “let go,” as I mention, I would argue that letting go is also about realizing that we can find happiness in our exact life situations, if we want. I know there are many perspectives I don’t understand and therefore can’t apply to this exact theory, but I accept that completely and would love to know more about other peoples’ experiences.
The point here is that innovation gets skewed in a way where the innovative ideas are centered around how we work rather than how we think. If we continue to think in similar patterns, example being competition is the driver of success, then no matter what way we learn to work we’ll have a thought-process that distracts us from true success. Some manila folder explaining a psychological method to make people want to buy the product could be considered innovation, sure, but what about the innovation of changing the way we think about advertising in the first place? What if instead of studying human psychology to control we did so to understand, therefore connecting with a customer on a human level that introduces trust and earns their business. That was a lot, I know. But it brings me to the next innovation I attribute to Algorithmic Global.
Innovation #2: Authenticity is the center of business growth.
The word authenticity is all over our website and blog posts. At this point, I almost joke about how much we use the word myself. But there is a very good reason why we use this word. When I was a kid, I hated commercials. The older I got the more I picked up on the tactics being used on my brain to convince me that I needed something I didn’t really need, or that one business was better than the other, even how to feel about certain things, like drugs. No matter whether I agreed with the advertisement or not, they all felt like lies.
I hear a lot that when it comes to business, everyone’s your enemy. In fact, more than anything else, I’ve heard, in real life and movies alike, that you shouldn’t trust anyone you meet in business. That always seemed so confusing to me. If no one trusts anyone else, how does anything get done? Of course, by the time I was thinking about this I got my first job at 15 and experienced firsthand micro-managing. I understood pretty quickly that was how it worked most of the time. No one trusts anyone, they just resent them with a smile on their face.
I didn’t know how, but I knew there was another way to get customers, to sell products and services no matter how necessary they were. I started calling it my theory on ethical advertising. I imagined myself creating a business where people would hire us to make them advertisements that didn’t play on human psychology, but rather just drew them in with original art or stories. Then I was working for Algorithmic Global. When we first mentioned authenticity as a value, we were kind of silent for a second. Then, another word appeared in my mind. The thing that had been missing from my theory. It was trust.
“Our clients will hire us because we’re honest, because they trust us,” I remember saying. Lukas and Kate, smiled, nodded. That was after a meeting where our client was pleasantly surprised by Kate showing the data from Google Adwords on her laptop. He told us his last digital marketers never showed him the data. In fact, he didn’t know much about the process taking place in his own marketing plan.
See, that’s why the first innovation of business we agreed on was so important. Though Lukas has two degrees, he hired two people to his core team that didn’t have even one degree. The reason why is because Kate and I were willing to learn whatever we needed to know to make this business succeed.
So there were three people, learning every day something new about the business they worked for, and hearing someone being taken advantage of for not knowing the process was the last straw. A few meetings later, Kate and I were writing a Digital Marketing Glossary for our website. Profit based on education based exclusion was immediately our enemy. In fact, this tied hand in hand with what I spoke of earlier. Our clients now trusted us because we treated them the way we treated each other, the way we built our business. They trusted us because we decided to be transparent, always. Then the recommendations came. More clients came. While we built a cold call script we were beginning to have people reach out to us.
Innovation #3: You deserve to live the life you want.
Now there’s a big jump. Before Algorithmic Global was born, Lukas and I had read the book Dare to Lead by Brene Brown. If you haven’t read that book, please do. That book itself is an innovation, in the way that businesses work. Trust me. The point is, whether you’ve read it or not, we were rethinking what it meant to work with other people. In our experiences and the stories we heard, power didn’t work. Positive reinforcement seemed great, but it’s rarely personalized to the goals of an individual and rather gives back in the form of unnecessary luxuries. And while Brene Brown is teaching emotional vulnerability and honesty in the office, Algorithmic Global isn’t even located in an office space. So we innovated to the next step. Everyone who works on this team loves what they do. And if they don’t, then we talk about it openly and recreate the ecosystem. That’s what we call it, an ecosystem. While Lukas, Kate, and I form a core triangle that dedicate themselves to this business, we’ve met and gathered so many artists and digital marketers with unique personalities. It reminded me of the business idea I had, where we bridge the gap between individuals of similar values and goals. A family business with a family photographer. A creative business with a unique photographer. What we did, really, is let people be who they really are while they do their job.
No part of who you are or the way you think should be left at home when you go to work each day. In fact, if you didn’t have an office to show up to, and instead your work was task-based and your schedule was under your control, then how could you possibly not be yourself? This was the idea. In nature, an ecosystem is the combination of species of individual contribution. These creatures were simply acting on their nature and it created something far bigger than their own species. Why don’t humans live the same? Don’t we also have a nature to act upon?
While technology improves and our resources get more complex, creativity can take the place of survival, and we can create things beyond imagination. To do this, everyone needs to act on their nature in a way that contributes to a greater ecosystem. Though in recent times large corporations and businesses have done the opposite, imposing the largest possible workload on each individual to save money, they’re selling out on quality. Each person, when doing what they’re passionate about and when given the equipment needed to succeed, could produce qualities of which we’ve only experienced in rare circumstances. Some famous artists definitely ended up where they needed to be, but not everyone is an artist, and art isn’t the only nature. Doctors are another great example, like the stories of the ones who leave their well-paid jobs behind for saving people in sick areas of the world. But these ecosystems change the way business works. They let trust grow, they put people where they thrive best, and they leave no room for dishonesty.
These three innovations aren’t anything that haven’t already been thought of yet. That’s certain. But I implore you to watch as Algorithmic Global grows. Of course, I’ll be posting everything to this blog as time goes on, updating you on our innovative theories of business. Things are changing, not just in individual industries anymore. The entire world and all the people on it are changing. That’s an exciting thing.
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