Franchise Advertising: The #1 Best Franchise Marketing Guide
To ensure you deploy the best possible franchise advertising campaign, you will need the right digital marketing professionals on your side to get the franchise brand noticed.
Are you looking to start a new franchise business and plan on advertising your franchise without any help? You might want to think again; franchise advertising is tricky and complex.
Franchise advertising is necessary, but so many people don’t know where to start! Don’t worry, though—franchise digital marketing professionals designed this blog post to guide you on how franchise advertising works and why it’s essential for all types of franchises across the board.
What is franchise advertising?
Franchise advertising is the process of marketing your franchise to new potential customers. Advertising a franchise can be done in many ways.
Most often, it involves using the power of digital media to target people who are already interested in a product or service that your franchise offers.
Start Here: Free franchise advertising.
For new franchise businesses, you may be wondering if there are any free advertisement options. Lucky for you, there are places on the internet where you can advertise for free, but the free options tend to cost more in time.
Here are five places to start advertising your franchise for free:
Think of these sites like new directory listings; they’re places where you can create and distribute content for your potential customers. It’s a great place to start your franchise advertising journey.
These free franchise advertising locations will require ample time to post and update content on these pages. Ensure that you have a plan for review management on sites like Google My Business and YELP.
2nd Phase: Paid franchise advertising
After your franchise business starts to have enough recurring revenue, you should consider investing in paid advertising channels. Paid advertising is a great way to target potential customers in your area and increase awareness for your franchise business.
Several paid options are available for franchise advertising, but the best out there is Google PPC advertising. The Google ads platform has been around since October 23, 2000, and is still the leading platform for search engine advertising.
Franchise owners should contact an advertising agency that has familiarized themselves with how Google Ads works because it will help them better target their ideal customer, which leads to increased ROI on ad spend.
Final phase: Paid content marketing
In the digital marketing community, there is a saying that “content is king.” Content in marketing is any form of media that a brand can use to educate and entertain its audience. Therefore, franchise owners need to ensure that their franchise creates educational content that is fun, informative, and engaging while establishing themselves as industry experts.
Types of media:
- Written blog posts, articles, guides, etc.
- Electronic books (eBooks)
Franchisees can then use the different types of media for advertising the franchise on different mediums. For example, you can upload videos to Youtube, Facebook, and Instagram to help establish the brand personality and create awareness. Likewise, you can advertise eBooks on Amazon, blogs, and social media platforms to build up a following of dedicated readers interested in learning about the franchise. The different forms of multimedia content should all carry similar messaging for branding so that they flow well across various mediums.
As you have seen, franchise advertising can be complex; with the right advertising campaign and the right team of digital marketing professionals, you can create a franchise advertising plan that is both effective and manageable.
Contact the advertising professionals at Algorithmic Global today if you are a new or old franchise that needs a digital marketing strategy.
The professionals at Algorithmic Global create content on multiple franchise websites across the United States and know the importance of having content centrally located on a franchise website, so it’s easy for visitors to access. We have also developed a proven algorithmic marketing approach to ensure customers can easily find your franchise online. You can contact us today by giving us a call or sending an email to get started on a franchise advertising campaign immediately.