What You Need To Know About Google Ads Conversion Tracking In 2020

Published by Algorithmic Global on August 13, 2020August 13, 2020

Conversion tracking in Google Ads is essential to measure and assess the results of your campaign performance.

In this post, we will dive more into what you need to know about Google Ads conversion tracking and the importance of setting it up correctly.

What Is Google Ads Conversion Tracking?

Google Ads conversion tracking is a free tool in Google Ads, that shows you what happens after a customer interacts with your ads. Whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions. Note: a conversion doesn’t necessarily have to be a sale.

The Benefits Of Google Ads Conversion Tracking

 Measure What A Conversion Is Costing You

Businesses need to identify how much profit they’ve made from investing in Google Ads, and this is why its highly beneficial to implement conversion tracking to understand whether or not an account is increasing a business revenue or if the strategy implemented is not successful.

Having the ability to track user behavior with conversion tracking on a companies site provides advertising strategists with the information needed to measure the precise dollar value generated from the amount spent on Google Ads.

Sure, advertisers can determine if a strategy in place is working based on a client’s success story or guesswork. For instance, let’s say your clients’ business was making $1,000 bucks a month before you started running Google ad campaigns, and after implementing Google Ads, your client started to earn 30,000 dollars a month.

It is easy to assume that the increase in profits results from investing money into advertising, and perhaps that is 100% accurate. Still, without conversion tracking, an advertiser cannot identify where in their account, is driving profits. It’s hard to track which ads, keywords, ad groups, and what times people are converting and taking the actionable steps on your site.

Helps Determine Which Keywords and Ads are Working For You

Without conversion tracking, advertisers can only observe how many impressions and clicks keywords and ads are receiving. Impressions and clicks on their own aren’t wrong, as they contribute to brand awareness, but, on their own, they lack any follow-through to how they’re paying back your business’ investment in Google Ads. 

Advertisers are unable to connect the dots on which keywords or ads are driving conversions. With conversion tracking properly integrated, advertisers can accurately record conversions, giving them the ability to measure which keywords and ads promote conversions. 

Understanding How To Set Up Conversion Tracking Properly

Suppose you have your conversion tag installed on multiple pages. Every time one of those pages loads, it’s going to fire a conversion, and it will miscount your conversions, which will essentially ruin your calculations when it comes to tracking. Businesses can avoid any conversion miscounts by configuring their forms and have them redirect to a separate page. 

The page must only be accessible after submitting a form, so its best practice to attach the conversion tracking tag on a thank you page after an action takes place to track conversions accurately. We created an easy Google Ads conversion tracking form submission tutorial here.

Look out for our next post as we walk you through the process of setting up a phone call correctly and understand the basics of phone call tracking. If you are interested in learning more about your Google Ads account, contact us or leave a comment below, and we are happy to assist you with any questions.