Low Google Ads Spend Hacks: 3 Tips for Better Performance!
What do you do when your Google ads spend doesn’t reach your daily budget? Try out these tips!
Google Ads is a powerful platform for driving traffic to your website, but to get the most out of it, you need to spend the money you’ve made available to the platform. Fully utilizing your Google Ads spend helps get the most conversions possible—with thoughtful planning, these come at a cost that makes spending money on Google ads worth it.
Sometimes we find ourselves not reaching the daily budget and therefore not hitting our target. The good thing is that there are several things you can do to make the most out of your budget.
Are you spending all your time, energy, and money on Google Ads but not seeing the kind of performance that you were expecting? If so, here are three of our favorite digital marketing tricks to help get the most out of your Google Ads spend for better performance.
Let’s lay the groundwork for what, in our opinion, makes for a high-quality campaign.
First and foremost, manual bids. Some of these tips don’t work for automated bid strategies. Manual bids allow for greater control of the ad groups within a campaign.
Secondly, these tips are for low-spending search campaigns. While some of the hacks could also work for display campaigns, the overall purpose and reasoning behind them don’t carry over.
Lastly, we’ll assume there’s one primary campaign with multiple ad groups pointing to different services or products. Each ad group corresponds to a unique service or product, and all ad groups share the same destination link.
Even if your Google Ads campaigns don’t have the same setup listed above, the below tips can still work—they might need some minor tweaks! Either way, they should Google ads spend your daily budget; then, you can focus on your highest-converting keywords.
3 hacks for increasing low Google ads spend
Setting up a Google ads campaign takes a good deal of time and involves many steps. Once you’ve come up with headlines, descriptions, and keywords, it’s time to sit back and watch the conversions roll in.
But what happens when your Google ads campaign doesn’t spend your daily budget?
Give these hacks a try and watch your campaign kick into high gear!
The first tip seems obvious: increase the bids. But, it’s not necessarily apparent for those coming from the automated bid strategies.
At Algorithmic Global, we prefer manipulating the bids at the ad group level. But, of course, increasing the bids at the ad group level increases all of the bids for the keywords within, so it works too if you prefer increasing bids at the keyword level.
Now, the biggest argument against increasing the bids is the higher cost per conversion. This argument is valid—at first. But, once your campaign is spending the day’s full amount, you can highlight the converting keywords for you and continue spending on those while decreasing the bids for the others.
At Algorithmic Global, our first goal is to spend the campaign budget. Then, once we get the Google ads spend at an acceptable rate, we dial in and optimize for conversion cost, rate, or search impression share.
Add a dynamic ad group
Dynamic ad groups are a fantastic way of increasing Google ads spend. They’re also a great source of ideas for keywords and ad groups!
In short, dynamic ad groups are automated ads created by Google based on pages from your website. While the professionals at Algorithmic Global generally steer clear of anything automated, a low spending campaign can sometimes use an injection of fresh ideas and audiences!
Set up your dynamic ad group with a lower cost-per-click than your other, more qualified ad groups so that you don’t spend too much on the new traffic. Then, keep track of the search terms so you can take advantage of the Google ads spend in your other ad groups.
Loosen keyword matching
The last tip for increasing your Google ads spend is loosening up your keyword match types—change exact match to phrase match, or phrase match to broad match.
Reducing the restrictiveness of your match types will result in more search terms matching up with the keywords in your ad groups. Then, you can take those terms and add them to your existing ad groups, expanding your base of potential matches.
One note: you might have to pay more attention to adding search terms that don’t align with your campaign to the negative keywords list. Over time, these negative keywords will make sure your Google Ads spend goes to the more qualified search terms triggered by your keywords.
Algorithmic Global: Experts in Google Ads spend
Getting your Google ads spend under control is the primary goal in early campaign optimization. If the keywords in your campaign are too restrictive, you run the risk of not showing up for users searching for your service or product.
Once your Google Ads spend is under control, then you can focus on a secondary metric—most often conversion frequency, cost, or search impression share.
The experts at Algorithmic Global are here for you if you have any questions about Google Ads or digital marketing in general. Give us a call or reach out via our contact page, and a member of our team will get back to you within 24 hours so we can get started optimizing your digital marketing efforts!