5 Actions To Optimize Your Google My Business Page
In this post, we will go over the 5 Actions To Optimize Your Google My Business Page.
What Is Google My Business?
Google My Business provides businesses with the ability to list their business location on Google Maps and local search results. Companies can showcase important information about their business, including the opening/closing times, contact phone number, or a link to their website.
Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google, the world’s most popular search engine. For a helpful step by step guide to get you started, click here.
Why Is Google My Business Important?
Businesses that don’t take advantage of creating a Google My Business page will lose potential new online leads to competitors.
Setting up a Google My Business listing for your business is one of the most efficient methods of setting your business up to be found online. The listing is free, which is why companies should take advantage of displaying their information to generate online traffic. As more search queries are becoming geographically specific, and Google’s algorithms consider user intent, businesses that don’t take advantage of its Google My Business page will lose potential new online leads to competitors.
Understanding How Google My Business Works
You’ve probably done a Google search at some point such as ‘water restoration company in Houston,’ then you’ll notice that Google returns a list of your local restoration companies. The businesses that have shown as a result of your search query are one step closer to attracting you as a customer.
If these restoration companies did not have a Google My Business Page, they would not have shown. Think about this in the circumstances of your business, whatever goods or services you may be selling. How can local searches benefit your company? As Google makes regular changes to its algorithms, if you want to get found in local search, you need to have a Google My Business listing.
Having a Google My Business page is the first step to attracting more online traffic. However, businesses need to understand how to fully optimized the GMB page for better results. Note: Optimization is vital for Google Ads, and we will dive into that more.
5 Actions To Optimize Your Google My Business Page
#1 Write A Compelling Description
Take the time to write a compelling description of your business to add to your GMB listing and aim to present it as local as possible to ensure that it’s relevant user’s search queries. The description is an overview of your business, so it is especially important to highlight keywords that best represent your business.
#2 Ask Your Customers For Reviews
If you want to increase your business ranks on the search results page, then collect reviews. Reviews are a vital factor when it comes to ranking in local search. A review also confirms the quality of your business product or service to your potential clients as it installs trust in those deciding whether they should choose your business over your competitors. The best way to collect reviews is to ask for them. Seek out customers who are satisfied with your product or service.
#3 Make Sure All Information Is Accurate And Up To Date
It is essential to ensure that your core business information is up-to-date:
- Phone Number
Google My Business requests your business name, address, and phone number (NAP) to create the listing. This information is indexed by Google Search, Maps, and Google+, which provides a foundation for your local SEO. Your business information must be consistent with what is on your website because any inconsistencies will negatively impact your search ranking.
#4 Stay Active And Post Any Business Updates
Google Posts allows businesses to add text, photos, gifs, and call-to-action buttons. When you want to showcase an upcoming event, you are trying to promote, its beneficial to create a post for your users to see.
Once a Google My Business account is verified, businesses can begin creating posts to speak directly to its audience. When you post new content directly through your GMB listing, you share relevant content and information about your local business, which contributes to building your location authority, and this tells Google that your business is legit. The more you legitimize your business to Google, the higher ranking you will get.
#5 Upload Photos Weekly
Upload at least one or two photos to your Google My Business account every seven days. When a business actively uploads photos to its GMB page, it ensures quality. It signals to Google that your business is active with keeping the profile up-to-date, which will positively impact your business ranking. Staying active and posting photos will increase overall engagement.
According to Google, customers are 42% more likely to request driving directions to a business if its Business Profile has photos and 35% more likely to click through its website. Furthermore, a BrightLocal study showed that companies with more than 100 photos get 520% more calls, 2,717% more direction requests, and 1,065% more website clicks than the average business.
The Benefits Of Optimizing Your GMB For Your Google Ads Account
Now that we have covered the five actions to optimize your Google My Business page, let us dive into how this ties into your Google Ads account.
Businesses must utilize the following extensions to optimize their AdWords account. The ad extensions are call, location, callout, structured snippets, and site links. If you want to learn more about extensions, click here.
When you set up location extensions with your ads, you make it easier for your customers to call, visit your business, or identify where your business is located. Location extensions ties into the optimization of your business Google My Business page. Since all the information for location extensions comes directly from your GMB account, it is imperative to ensure that the data there is always up to date. After you set up your location extensions, your ads will be eligible to show this extra information to your searchers.
Wrapping It All Up
Please take advantage of creating a free Google My Business listing for your company as it is highly beneficial for your organic and paid search traffic. Ensure all the information is up-to-date and stay active and respond to any customer reviews for better rankings. If you need any assistance with SEO, Google Ads, or copywriting, please contact us, and we are happy to help.