The 3 Powerful Benefits Of Google Remarketing
In this post, we will go over the 3 powerful benefits of Google remarketing.
Have you ever been on a site to browse for products, for example, you’re looking to purchase a new Toyota car. However, you left the companies site and didn’t necessarily buy anything, and unexpectedly, you begin seeing ads for that Toyota company.
As you continue to browse the web, you might be on another website like YouTube, and you begin to see ads for a specific car you were browsing. It isn’t comforting, but that is an example of remarketing at its finest.
Google Ads remarketing allows businesses to show ads specifically to people who have visited their website before.
It’s not necessarily showing ads to people searching for keywords on Google. It’s merely advertising to consumers who have previously interacted with your brand via the businesses’ mobile web site, or through the actual web site itself.
So as you could see, Google Ads remarketing is quite powerful as one of the most significant struggles an advertiser has to overcome when advertising is brand recognition and getting in front of the consumer multiple times.
Advertisers recognize that most people will not buy or convert on their first visit, especially with the amount of digital advertising that’s happening and the number of different companies and competition that’s using Google Ads, remarketing should be a part of an advertisers toolbox.
3 Powerful Benefits Of Google Remarketing
Powerful Benefit #1 Increased Conversion Rates
Wordstream found that conversion rates increase the more users see an ad within remarketing campaigns. However, click-through rates decline over time, but those people who do click on your ad, after having seen it a few times already, become twice as likely to convert!
The ultimate goal in digital marketing, regardless of the industry, is to get some interaction from the end-user. Whether that’s through a form submission, a phone call, or an online sale, businesses want the user to engage. Remarketing provides people a gentle reminder to finish what they started on your business site while reinforcing your branding and messaging to that user every time they see your ads. They’re getting to know you and learning to trust you, and when they finally do have a free moment, they are increasingly likely to do business with you, hence increasing your business’s overall conversion rates.
Powerful Benefit #2 Reach People Who Are In The “Ready To Buy” Stage
Consumers who have already educated themselves about your business product or service and have established trust in your company, are further in the buying cycle than those visiting your site for the first time. These users are far more inclined to take the next step than a new visitor.
Powerful Benefit #3 HighlyTargeted Ads
It’s best to target remarketed users with different ad copy compared to those who are visiting your website for the first time. For example, you might say this to a first-time user: “2020 Toyota Camry – 10% Off For First Time Customers – Call Today.” However, with someone who has already visited your website, it makes more sense to modify the verbiage to something like: “Still Looking For A New 2020 Toyota Camry? Check Out Our Discounted Inventory You Might Have Missed.”
You don’t want to turn away potential customers because your product or service seems too costly or not sold. However, as they are browsing other websites and your ad appears, that may be the final push to purchase.
Wrapping It All Up
Remarketing is a fundamental component for Google Ads and social media. It just makes everything work better, and it is highly beneficial to businesses as it focuses on increasing conversion rates, targeting users who are in the “ready to buy” micro-moment stage. It allows companies to advertise highly targeted ad copy. If you have some questions regarding your digital marketing strategy, feel free to contact us today for any assistance.