Running Profitable Holiday Ads: 4 Steps For Success!
Make sure you’re ready for the holiday season by getting your holiday ads campaigns ready in Google ads.
The holiday season is a time of joy and cheer, but it can also be difficult for businesses. With so many other companies vying for holiday shoppers’ attention, how do you make sure that your business stands out?
One way to stand out in the holiday shopping frenzy is with holiday ads on Google Ads. Whether you are an established business or just starting, holiday ads can be a great way to generate more revenue during the holiday season.
This blog post will teach you four simple steps the digital marketing experts at Algorithmic Global use to ensure holiday ads campaigns are profitable! The holiday season is quickly approaching, so you need to start getting your holiday ads campaigns ready in Google Ads.
4 steps for holiday ads
Ideally, preparation for the holiday ads comes weeks, if not months, in advance. However, since this article arrives in September, just before the change from summer into fall, it gives everyone reading this time for setting up their holiday ads campaigns for the traditional holiday season.
Decide on which products or services fit the holiday and develop tentative schedules when everything will begin.
Planning holiday ads campaigns requires the same comprehensive approach as any other campaign. Start with a clear understanding of your goals and what you want to accomplish this holiday season.
Once you finish the initial planning phase, keyword research is the next step in getting your holiday ads ready on Google ads. Start by putting yourself in the shoes of your ideal customer: what kind of search would they perform?
Include words about the chosen holiday—for the traditional holiday season, including a word like “Christmas” or “gift” signals that you’re offering something specifically for the holidays.
During the keyword research, start thinking about the ad copy you’ll use. Google loves headlines that reflect users’ queries, so these can also be effective headlines when deciding what people might search!
Base the start date of your holiday ads on the magnitude of the chosen holiday. Most people shop for Christmas and Hanukkah months in advance—running ads starting in October is a reasonable start date.
Starting your new ads a month out might be a better approach for a holiday like Valentine’s Day or Easter. There isn’t the same lead-up time for these holidays, so you can capture those looking for gifts without spending months on the campaign.
When setting up your holiday ads in Google, there are two main options: either add the new keywords to a new ad group or add them to a new campaign.
Adding holiday ads targets to an ad group in an existing campaign will pull traffic to the new words while taking the budget from your current campaign.
Creating a new campaign for your holiday ads is a good approach if you want to increase your ad spend for a specific amount of time before turning them off.
Alternatively, you could have the holiday ads in their campaign and siphon some of the money off your existing campaigns so you won’t spend more money. You have to decide if the decrease in performance for your ongoing campaigns is worth the shift.
The winter holiday season can make a significant impact on your yearly revenue. But don’t forget about ads for less popular holidays!
For example, we run ads for an author who writes books about Hispanic cultural heritage. We’re in the midst of Hispanic Heritage month, so now’s a great time to take advantage of the increased traffic volume from people looking for associated products!
Look at a calendar and figure out which days might lead to increased sales for your service or product. Another example: a cannabis product might be well-served by running additional ads before April twentieth (4/20).
Algorithmic Global helps with holiday ads
It’s September, meaning the holiday season is about to be in full swing. Along with the pumpkin spice and Halloween decorations, there will soon be Christmas trees and people shopping for gifts.
A focus on holiday ads can help your company get the attention it deserves during the holiday season. Planning your holiday ads, researching keywords, figuring out your start date, and determining your budget will all help when it’s time for your holiday ads to go live.
Algorithmic Global is here to help if you have any questions! Give us a call or reach out via our contact page, and our digital marketing experts can help you take advantage of the increased shopping traffic that hits once the summer turns to fall.