Top 5 Popular Google Ads Questions
In this post, we will share the top 5 popular Google Ads questions our clients ask during our initial onboarding process.
Table of Contents
- How Do Google Ads Work?
- How Much Does Google Ads Cost?
- How Does Google Ads Bidding Work?
- Can Google Ads Be Turned Off?
- How Can Google Ads Help My Business?
Question #1 How Do Google Ads Work?
Google Ads work by displaying your ad to targeted consumers who are interested in your product or service. Advertisers will manage your Google Ads account and bid on search terms or keywords that best represent your product or service. The winners of the keyword bid are selected to display their ad at the top of the search results pages, on YouTube videos, or relevant websites, depending on the type of ad campaign chosen. (Search, Display, Shopping, Video, or App)
Question #2 How Much Does Google Ads Cost?
The initial setup of a Google Ads account cost $0. Your Google Ads costs will vary based on the keyword bids, which tend to fluctuate depending on the popularity of the keyword. In short, businesses have full control over how much money they are willing to invest in their Google Ads. However, advertising professionals can provide an estimate on ad spend once equipped with the required information. (For example, targeted locations can affect keyword bids)
Question #3 How Does Google Ads Bidding Work?
Google Ads bidding works similarly to a regular auction. An auction is usually a process of buying and selling goods or services by offering them up for a bid, taking bids, and then selling the item to the highest bidder. Google Ads offers a variety of bidding strategies for users to implement into their campaigns; we cover all the bidding strategies in our previous posts. ( Heres Part I and Part II if you missed it) Note: You only need to outbid your competitor’s price by $0.01 in the Google Ads auction to succeed.
Question #4 Can Google Ads Be Turned Off?
Anything within your Google Ads account can be turned on or off upon the client’s request. Note: There are four types of access levels (Email, Read, Standard, and Admin), and of the four, any changes to the account, such as turning off campaigns, require a user to have a standard or admin access.
Question #5 How Can Google Ads Help My Business?
Your website is your virtual storefront, but how can consumers find you in and a vast virtual marketplace? It’s especially challenging to discover small businesses when more significant firms have been on top of their digital online presence. The beauty of Google Ads is that small companies are an equal competitor to more significant firms. Although bids are a big part of Google Ads, the overall quality score of a campaign dictates the ad rank. Think of Google Ads as an additional advertising channel to successfully capture more customers; after all, it’s not just the biggest advertiser who always wins.
Wrapping It Up
Google Ads can be daunting, and most people believe that everything is permanent. However, most businesses are unaware of the various changes that can occur to their Google Ads account. Although it may seem a bit intimidating and costly to run, not running any ads can affect your business success as more and more products and services continue to move online. If you have any questions regarding Google Ads, please fill out our contact form, and we will respond within 24 hours.