WordPress Authors: 3 Great Tips For Blog Posts Authors
Some WordPress authors will write hundreds of blogs without giving themselves credit.
Are you a WordPress owner who likes to blog frequently? Or have you recently hired a digital marketing agency to handle your content marketing strategy? If so, then this post is for you.
In the following blog post, you will learn about the importance of blogging and why authors should be tagging their names on each post. Including WordPress authors in a blog post involves many SEO best practices, and we will go through all of them in detail.
Whether you’re an experienced WordPress user or if you’re still a beginner on the platform, it’s essential to make sure you know these tips so that you don’t jeopardize any search engine rankings your company may already have.
The power of WordPress blogging
WordPress blogging is essential for any business these days. When you have a blog on your website, you can get more traffic from search engines—crucial for any company.
However, suppose the blog on your website doesn’t drive significant amounts of traffic back to your site. In that case, it is time to reevaluate your current strategy and consider hiring an agency because the blog is not serving as much purpose as it could in driving traffic.
A ranking blog post will require a structure that helps them get indexed by Google quicker. The professionals at Algorithmic Global prioritize the following when creating new WordPress blog posts for all our uploaded blogs:
- Anchor text
- Keyword density
- Images with alt text
Recently there have been new insights from Google causing us to prioritize WordPress authors when creating blog posts. The latest development came from a tweet by Google’s own John Mueller:
The tweet was in response to a question from a digital marketer for Google E-A-T best practices. Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T is a known factor that Google uses to evaluate a web page’s overall quality of content.
In short, Google states that including a WordPress author is good practice.
3 best practices for WordPress authors
The following are 3 great tips to help those wondering how you should include a WordPress author on blog posts:
- Adding an author: Strategically think about whom you want to add as the author when adding a new author to your blog. We recommend the author being the owner of the company because they are typically the company’s authority.
- Decide if you want an author URL: An author URL will appear as (https://sitename.com/author/) and are very similar to category pages. You can tag a WordPress author at the bottom or top of every article. If you choose not to include a URL, you can still add the WordPress author’s name at the top of the post to ensure it follows the E-A-T best practices.
- No Index Authors: When you add WordPress authors, no-index each one so that search engines don’t index the corresponding author tag. Doing this will keep the author pages from appearing in Google and prevent duplicate content issues.
The team at Algorithmic Global hopes that you enjoyed learning about WordPress authors and now understand how to add authors to blog posts correctly.
We recommend that each author you choose to add to your blog posts has a corresponding bio page located on the website’s about page—it will allow readers to understand the person behind the posts.
Please contact us for any further questions regarding WordPress authors or if you need assistance tagging or categorizing your WordPress website. We have a team of WordPress developers and SEO professionals ready at a moment’s notice!