At Algorithmic Global, we consider blogging–and choosing the right restoration blog topics–as an essential part of a solid SEO strategy.

Blogging is a critical component of SEO strategy in today’s competitive marketplace. Choosing the right restoration blog topics gives a restoration contractor a leg up against the competition by providing customers with value through the searches performed on Google and other search engines.

If you are currently writing blogs for your restoration company, think about what your customers are searching for after restoration damages have occurred or questions regarding insurance claims. Specific long-tail keywords included in your restoration blog offer more potential for ranking on a search engine’s results page (SERP). You can use this tool to find long-tail keywords. 

While you could write many different restoration blog topics for your target audience, this blog post will cover five restoration blog topics, helping point you in the right direction. We hope that you will have a clearer idea of an original restoration blog topic that you can include on your restoration website by the end of writing one or two posts for each of the restoration blog topics.

5 Restoration Blog Topics

1. Turn the FAQs from customers into blog posts.

Restoration companies are asked multiple questions from several different customers each day. These questions are most often based on one of two things: the restoration job or the insurance claims process. Keep an organized spreadsheet of all the questions your business receives on any given day; add these to your list of potential restoration blog topics.

Creating blog posts around frequently asked questions benefit future customers because anyone who has the same problem can visit a blog post with the relevant information. Customers love it when you provide them with real-world examples of issues similar to their own. When you direct them to your website, they’ll be amazed that you took the time to create an in-depth blog post. 

Another benefit of turning your FAQ’s into blog posts is that common topics perform well on Google. Remember, the more traffic your site gets for a specific restoration blog topic, the higher it will rank on the Google SERPs.

2. Preparation questions for natural disasters and extreme weather

You can expect different types of natural disasters in the location of your restoration business compared to businesses in another part of the country. For example: if you own a restoration business on the Gulf Coast, developing restoration blog topics on dealing with hurricanes is a good idea. On the contrary, if you serve the midwest, your restoration blog topics should probably include tornado damage. 

Key point: your customers deserve content that is relevant to where they live. They will be happy to know that you have made restoration blog topics on preparing for natural disasters in their location. 

Here is a list of topics that you can include in the restoration blog heading:

• Where to go after a ______
• How to prepare for a ______
• How to stay safe during a _____
• What to do after a ______
• Does homeowner’s insurance cover damage from ______?
• How much does it cost to fix damage from a ______

“How to” questions are a great addition to your restoration blog because these are the typical topics that fill Google’s search query box. These types of issues can easily reach your target market when they need your services most. 

We have found that “How to” natural disaster questions will also help create backlinks and enhance your website’s SEO.

3. Showcase Successful Completed Jobs 

Including large and noteworthy finished restoration projects on your blog will be great for your business’s image. When a new visitor checks out your restoration blog and notices that you have included past projects, your company will be building credibility. It helps to think of past projects as a selling point for anyone considering hiring a restoration contractor. 

The Algorithmic Global team features past project blog posts on the homepage of the restoration websites we manage. Customers viewing these posts on the blog page will hopefully be encouraged by the results and hire your restoration business.

Including past projects on your blog will be powerful for link building and SEO. Other restoration contractors may link to your website–especially if you showcase interesting techniques. 

4. What to do if specific items are damaged by water

Typical questions asked on a Google search query are questions about dealing with water damages from a wide variety of objects. When water damage occurs in a home or business, it may damage sensitive items like files, books, and hard drives. 

Developing content on fixing water damaged objects may help get bigger water damage jobs, especially if it is an office that has damage to important documents.

5. Answering questions about water damage from specific sources

Most people are not aware of whom they should call when a water source breaks in their home. Floods from a toilet, sprinklers, and washing machine will be questions your customers may ask google. 

When thinking about restoration blog topics, you should consider that most people do not know about the restoration industry and will need ideas on whom to call when a water appliance damages their home. 

Filling out content will be easy for water damages that occur from appliances. You should consider the room in the house the damage has occurred. For example, water damage from a dishwasher will happen in a kitchen; you will want to include hardwood flooring damage and cabinetry water damage. It will also help to reference the expected category of water damage so that customers can understand why its designation. 

Your Restoration Company’s SEO Strategy

Algorithmic Global has made a name for themselves as restoration marketing professionals in the restoration community through extensive blogging and providing high quality leads to contractors across the country. You will find SEO and social media strategies tailored for restoration contractors on the Algorithmic Global blog page. 

Contact us today if you are looking to get ahead of the competition through blogging and other proven restoration digital marketing tactics.