Disaster Restoration Marketing: The 2 Keys to Success
Using both search engine optimization and pay-per-click marketing is the key to a winning disaster restoration marketing strategy!
The disaster restoration industry is a massive business that covers any property that suffers from a disaster. With the growing demand for disaster restoration services, there is also an increased need for disaster restoration marketing strategies.
The people who need disaster restoration services the most are those homeowners looking to replace their damaged property after natural disasters such as hurricanes and tornadoes are on the rise. These lucrative jobs also produce a high-priced market for companies that advertise their services.
This blog post will discuss the two keys to a successful disaster restoration marketing strategy: search engine optimization and search engine marketing.
What is disaster restoration?
Disaster restoration is the process of bringing a property back to its previous condition before the adverse event. The most common disasters are water damage, fire damage, mold damage, and storm damage.
When they do occur, technicians and disaster restoration professionals use advanced disaster restoration techniques to return a property’s structure, furnishings, appliances, clothing, fixtures, or any other living essentials back to their original form.
Disaster restoration marketing is how companies specializing in this line of work ensure their ads show up to clients who need their services. Since each job can cost thousands of dollars, the disaster restoration marketing sector is filled with companies bidding for attention.
2 keys to disaster restoration marketing: SEO and PPC
In the ultra-competitive arena of companies looking for disaster restoration leads, utilizing a cohesive strategy helps maximize the return on advertising dollars.
The two keys to this strategy are search engine optimization (SEO) and PPC (pay-per-click).
Search engine optimization
SEO is a strategic marketing process for improving the volume or quality of traffic to a website from search engines via “natural” (unpaid) results.
Common SEO strategies include:
- Inbound link building.
- Writing for web crawlers (search engine spiders).
- Creating site content easily crawled by search engines.
Controlling the metadata and making sure it’s appropriate for the market is also an essential aspect of SEO.
In disaster restoration marketing, SEO often involves:
- Writing informative articles about services provided.
- Altering metadata to target locations.
- Optimizing the website for user experience.
PPC is an online advertising method in which advertisers pay a fee each time someone clicks their ad.
PPC ads are typically found on search engines and site content networks such as Google Adwords or Bing Ads (formerly Yahoo! Search Marketing). Ads may be text-only but can also include images, video clips, or links to downloads.
Since Google is the world’s most-used search engine, we always recommend a targeted Google ads campaign for the primary services. In disaster restoration marketing, this often comes down to water damage leads because of the profit margins for each job.
Natural vs. man-made disasters
Disaster restoration helps property owners get their lives back after a disaster, regardless of whether or not it’s natural or man-made. Accordingly, disaster restoration marketing targets property owners who suffer from both types of disasters!
Common natural disasters include flooding and roof damage from storms such as hurricanes and tornadoes. In addition, lightning strikes causing fire damage often result in damage services—fire damage restoration and water damage restoration from when the firefighters put out the blaze.
Man-made disasters include burst pipes, mold, and kitchen fires.
While the sources of damage are different, the service is the same. But, a comprehensive disaster restoration marketing strategy targets people who suffer both types of disasters—the trick is using the SEO and PPC mentioned above and targeting everyone who needs restoration work on their property!
Disaster restoration marketing with Algorithmic Global
Disaster restoration marketing is all about search engine optimization and pay-per-click marketing.
In SEO, the disaster restoration marketing expert first identifies what keywords are driving traffic in a particular location, then creates a list of the most important phrases that are not matched by current content on their site or blog posts. The disaster restoration marketing specialist will then optimize for these key terms.
In PPC, the disaster restoration marketing professional makes sure there are targeted ads—most likely on Google—for the area around the disaster restoration business. Then, they will target many of the keywords that generate traffic, bidding money so that their business shows up at the top of the search results.
Are you interested in disaster restoration marketing? The team at Algorithmic Global specializes in getting high-quality leads for disaster restoration professionals. So give us a call today or reach out via our contact page to find out how to work together and get your phone ringing off the hook with new disaster restoration leads!