Use these in keywords in your water damage restoration Google Ads account for fantastic results!

Restoration service leads, particularly water damage restoration leads, are among the most competitive local businesses pay to get through online advertising. 

Search engines like Google and Bing can be a lucrative channel for restoration companies looking to secure water damage restoration leads and serve new customers.

The key to getting a leg up on the competition is to know what keywords people are using to search for restoration professionals and insurance damage information. 

So, what are the best keywords for water damage restoration leads? 

Restoration contractors: target these keywords for water damage restoration leads!

Your restoration business’s ultimate goal is to show in top positions in organic results and pay to have paid ad listings displayed above the organic search results in Google or Bing.

There are two types of keywords restoration contractors can target in search. 

The first type is short keywords that gain high search volume. These rank different web pages in organic results; include these in your PPC campaign. 

The second type is long-tail keywords with low volume. These are best suited for blogs that answer specific questions tailored to the restoration industry.

How short keywords lead to water damage restoration leads.

The first type of keywords that we will go over is short keywords because they are associated with higher search volumes. 

Short keywords–also known as common search terms–are what people are likely to type in when looking for a restoration contractor.

Let’s take a look at short keywords that need to be in your Google Ads campaign. These will be the primary keywords your restoration company wants to rank for organically. 

6 Profitable Keywords For Water Damage Restoration Leads:

1. Water Damage Clean up
2. Water Damage Restoration
3. Water Damage Mold Clean up
4. Flood Restoration Services 
5. Water Removal 
6. Water Damage Repair 

When combined with local and restoration modifiers, these keywords will narrow your potential audience to those with much clearer intent and bring more water damage restoration leads. Some local modifiers:

• In my area
• “City”
• Near me
• “State / Province”

The addition of local modifiers–either before or after keyword–will attract searchers looking for a restoration contractor in your target location area. 

The goal of using keywords specific to the area that you perform work is to narrow down your website’s traffic gathered by your water damage restoration Google Ads campaign.

Short keyword building in action!

You now have all the necessary pieces to construct the best keyword combinations for PPC purposes. Below are some more examples of how this works:

Keyword examples for water damage restoration leads in Austin:

1. Austin Water Damage Restoration Company 
2. Water Damage Mold Clean up in Austin
3. Austin Flood Restoration Services 
4. Best Water Removal Company in Austin
5. Austin Water Damage Repair 

Keyword examples for water damage restoration leads in Texas:

1. Best Water Damage Restoration Company in Texas
2. TX Water Damage Mold Clean up 
3. Texas Flood Restoration Services 
4. Best Company for Water Damage Repair in Texas
5. Texas Water Damage Repair Specialists

These examples illustrate different combinations of keywords that people may be searching for in Texas. Remember, these are among the shorter queries that will be served to users looking for a restoration contractor with high intent.

Search engines like Google are continually changing their algorithms to differentiate the results for a given keyword to match the search’s intent. When typing in “TX Water Damage Mold Clean up,” there are ads, local listings, and organic results, all of which factors into Google’s algorithm’s decision about who sees your content.

What are long-tail keywords?

Long-tail keywords are merely longer search queries. With more words, there are even more combinations for long-tail keywords. 

There are countless ways to phrase a specific question in a long-tail keyword. A long-tail keyword aims to satisfy the query and rank for many, if not all, variations of the main long-tail keyword.

Use shorter keywords in your Google Ads for more water damage restoration leads.

Shorter keywords are more likely to demonstrate a customer’s intention of contacting a restoration company. These types of searchers are near the end of the marketing funnel and are more likely to convert on a keyword like “Texas Flood Restoration Services” than they are on a longer keyword phrase such as “standing water in the basement floor drain.” 

If your restoration company were to advertise for long-tail keywords, you’d be reaching people who are closer to the top of the funnel (also known as the research phase). A customer performing a long-tail query who clicks on your ad may be dissatisfied with the resulting page if it doesn’t fulfill their question (search query). When a customer is not satisfied with their search query, it will result in a higher bounce rate–the searcher will leave your page and continue their search to answer their question. High bounce rates will result in wasted marketing dollars.

We suggest that you focus your Google Ads budget on shorter keywords for your water damage restoration leads, where search intent is much clearer and in the final stages of the marketing funnel.

Is it better to rank for short or long-tail keywords?

Every restoration company should want to rank for their target, short phrase keywords like “water damage Austin.” However, doing so takes time. Every competitor in a target city who has been enhancing its SEO has a headstart on any restoration companies that have not. 

Shorter keywords are a good investment for PPC ads above the organic and local map results when starting with restoration digital marketing. We have seen it take 6-12 months to see rankings for shorter competitive keywords for our restoration clients.

If you are looking to get your restoration website to rank, you may find it best to focus on long-tail keywords; answer these questions through blogging. Long-tail search queries have many competitive gaps where generated content would be useful. Long-tail keywords can drive a substantial amount of traffic to your site.
Algorithmic Global works with restoration contractors across the nation, bringing them quality water damage restoration leads. Please fill out the contact form on our contact page if you are interested in more information on how we can serve your restoration business.