Algorithmic Global Offers Niche SEO Services For The Restoration Industry.

It’s no secret that digital marketing is a very competitive field. There are many agencies offering SEO services, making your decision about hiring a general or niche SEO agency a challenge. 

This blog post will make a case for hiring a specialty SEO agency.

Why you want to work with a Niche SEO Agency 

When you hire a niche SEO agency–an agency that only works in one specific niche–you will benefit from working with SEO specialists aware of your particular business needs and services. Ideally, the agency has industry experience within that particular niche.

Think about it this way, if you were a hair salon owner, would you hire someone unaware of the latest industry trends? 

A niche SEO specialist will have specific industry knowledge, giving them the ability to provide high-quality, SEO services. 

3 Reasons to Hire A Niche SEO Agency

1. Niche-specific copywriters

Crafting web copy and sales copy can be difficult when the copywriter does not have specific industry knowledge. When you hire a niche SEO company, you will get professionals aware of the ins-and-outs of that particular industry.  

Your blog/website readers will be happy to read professional copywriting that has been written by someone who has performed your niche’s services. A generic SEO company that offers copywriting services will most likely be self-taught in learning your business’s industry trends and may come off as unprofessional.

2. Understands the Niche’s Buyer Persona

Whenever a digital marketing agency starts with a new client, it is essential to create a buyer persona. A buyer persona is a uniquely designed profile that outlines a target audience’s interests, behaviors, and demographics. Creating a perfect buyer persona will take research based on surveys or interviews.

When you hire a specialized SEO agency, you will be hiring professionals who have already done this type of niche-specific research. Through their extensive research, the SEO agency will understand your buyer persona’s mindset. A niche SEO professional knows the specific topics that the buyer persona will find beneficial. 

A niche SEO company will already have the following information:

• Typical buyer persona trends and characteristics.
• An understanding of customers or people that are interested in the type of product or services.

3. Already know Niche-Related Keywords.

In the past, we have discussed the two types of converting keywords: short and long-tail. A niche SEO agency will already know the niche topics and best-related keywords through substantial keyword research. 

Niche-specific short tail keywords 

A niche SEO agency will know all the short-tail keywords. Remember, short tail keywords are very competitive, meaning that this content will be challenging to rank.

Niche-specific long-tail keywords

When you choose to work with a niche SEO agency, there will be less time wasted doing keyword research for long-tail keywords. Remember, long-tail keywords are keyword phrases of three or more words. Long-tail keywords are more specific than short-tail and typically have lower search volume, making them easier to rank.

Growing In An SEO Niche

Being a niche SEO agency gives you clarity and focus, making it easier for you to grow and scale your business. Specializing enables you to build more profound knowledge of the niche you serve. Being a niche SEO company will help create a powerful differentiator and demonstrate your unique value to prospective clients.

When you hire an agency specializing in a specific niche, you will be getting professionals who know the niche well. A niche SEO company will be able to deliver clients’ expectations through their industry knowledge. 

The SEO professionals at Algorithmic have experience working in the restoration industry. Since first offering their services in November 2017, they have become the go-to source of restoration professionals around the country for restoration digital marketing. Their restoration industry experience has allowed them to know what their clients are looking for when they hire an SEO agency and has led to numerous restoration client referrals. Please contact us if you have any questions on digital marketing or questions on how Algorithmic Global has grown by providing specific niche SEO services.