Restoration Marketing With The 3 Elements of Persuasion: Ethos, Pathos, & Logos
These are the fundamentals of a quality restoration marketing plan, the foundation for continued success, and more client conversions!
In a nutshell, restoration marketing is about increasing the online presence of restoration companies.
With an increased digital presence comes more exposure for your brand and your work, leading to more clients and more money in your pocket.
Algorithmic Global specializes in providing digital marketing services to some of the country’s top restoration companies. This article will discuss how we achieve our results using the 3 methods of persuasion.
The 3 methods of persuasion.
The three methods of persuasion are, fundamentally, based on a quote from Aristotle.
“Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself.”
These three concepts create the foundation for communication within a business and advertisements that are riveting and persuasive.
Another way to think about these three points of thought:
· Ethos = ethics
· Pathos = emotions
· Logos = logic
What are Ethos, Pathos, & Logos?
Ethos – Personal Character
We have said it before, and we will say it again: business is all about relationships.
Since personal character informs the quality of these relationships, it follows that personal character plays a huge role in business.
Algorithmic Global is a group of empathetic, transparent, and trustworthy servants striving to bring you more business by leveraging the power of the internet.
Pathos – The Right Mindset
Restoration marketing is not a new concept, but some businesses are still wary of what it can accomplish.
Emotions can limit the acceptance of new ideas in an attempt to hold onto outdated ways of operating.
When you run a comprehensive restoration marketing campaign, it will help your business gain exposure to new clients and share the values essential for connecting with your customers.
Logos – Proof
Every restoration business is looking for proof of results that deliver.
We have an open book policy that allows our clients to see all of their restoration marketing data.
We want to ensure that our clients have numbers that support our initially promised results.
How we use these three powerful concepts.
The shape of a triangle possesses an intriguing dynamic. A triangle’s three points offer both foundation and direction.
As an agency, we believe that every team member should possess a balance between ethos, pathos, and logos.
Taking this one step further, we believe the structure of ethos, pathos, and logos needs to be apparent within the business while working with our restoration clients.
This balance is vital to maintaining our status as industry leaders in the restoration marketing niche.
How do you market a restoration company?
Restoration marketing provides the best results. By increasing your online presence, you make it possible for clients to find your business and hire you for their project.
A quality restoration marketing strategy will involve both paid advertising and organic search traffic. The most effective versions of these will depend on your niche and geographic location.
Is restoration marketing a good idea?
Restoration marketing is a great idea! Now that mobile technology has made it possible for the world to access the internet 24/7, it’s become more important than ever to show top of search.
A comprehensive strategy ensures that your content and business are served up to potential clients when they need restoration services.
What kinds of digital marketing are right for restoration businesses?
Based on the data we’ve collected while working with our clients, the four best kinds of restoration marketing are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Pay-per-click (PPC)
- Content Marketing
A good marketing plan will take these four aspects into account, leveraging the most cost-effective options based on your specific goals.
Ethos, Pathos, and Logos in digital marketing.
We believe it is best to simplify as much as possible, and that is why we like the shape of a triangle to define who we are and why we matter.
As a collective, we will continue to keep studying the shape of a triangle as its relationship to foundation, direction, and balance.
We love delivering results to our restoration marketing clients; our triangle lets us see the tangible results from our ideas about what a business could be.
Finding the right restoration marketing agency.
Handing over money for digital marketing isn’t like buying a physical product. There’s nothing to feel and nothing you can put in your pocket.
Trusting your restoration marketing needs to someone without experience in the industry is a recipe for spending too much money for too little return.
Armed with the 3 methods of persuasion as we go into battle, our goal is to gain you more business. Our strategies are proven in the field, and we have the numbers to prove it.
We are the digital marketing company that can bring you more leads, more clients, and more money. If you are interested in learning how Ethos, Pathos, and Logos fits into your business strategy, contact us today!