Finding the right restoration keywords can boost your chances of running successful Google Ads.

It’s no secret that running Google Ads is a fantastic way to generate leads for any restoration business. The trick? Advertising to restoration keywords that your target audience is searching for when they need your restoration services.

Of course, there’s more involved than plugging in the right keywords and making money. There are ad copy and bids, but finding the right keywords can go a long way in ensuring your ads are in the best possible position for success.

This article will dive into three strategies we use at Algorithmic Global to find the right keywords for any restoration campaign. While these tips will use examples from the restoration industry, you can apply the methods used to find them to any service or industry.

Creating ads

The actual creation of the Google ads is relatively straightforward if you are making them for your industry. You know which of your services require advertising and can generate ads for each service with the language your customers find relevant in their search for relief from their restoration problems.

In an ideal scenario, your targeted ads would show to people using the right targeted restoration keywords.

But if you choose the wrong restoration keywords, you could be paying more for each click–your ad will show to the wrong audience, people who aren’t ready for your offered services.

The searchers who click won’t be as relevant, and therefore you won’t get as many quality leads as Google can provide.

Finding the right restoration keywords

There are three simple methods for finding great restoration keywords.

1. Put yourself in the customer’s shoes
2. Use Google’s suggestions
3. Include specific language about outsourcing

The best part? If you are in the restoration industry, you already have a headstart–you know what kinds of situations your customers face!

For the following examples, let’s assume you’re interested in advertising for water damage restoration, fire damage restoration, or mold remediation.

Put yourself in the customer’s shoes

What kind of words would people who need your services search for when they type into Google?

If they have a water emergency, maybe they type in “water extraction service.” Or, if they’ve recently had a fire, perhaps they use the term “house fire contractor.”

These are both great options you can add to your list of restoration keywords.

As a restoration professional, you already know which situations your customers find themselves in and can use that knowledge to your advantage! A shortlist, maybe 5-10 options, for each service you advertise is recommended.

Use Google’s suggestions

During the ad’s creation, there’s a portion that suggests keywords. All you do is type in the service you’re offering, and Google spits back what it believes users are searching for regarding those services.

Don’t ignore these suggestions! The algorithm believes these are relevant, so use their guidance when crafting your group of restoration keywords.

Go through the list of suggestions and find the ones most relevant to your situation. Choosing 10-15 of these is a great starting point for your campaign and will set your ad up for success once it goes live.

Include specific language about outsourcing

Google is one of the most powerful tools in the toolkit for DIYers. If they were looking for help about doing your offered service, but on their own, what might they look for?

Precisely what a lot of what’s on your list of restoration keywords!

For example, imagine you were a DIYer and had a mold problem. “Mold cleaning” seems like a reasonable search term, right?

For this reason, restoration professionals have to include specific language about outsourcing in their list of restoration keywords. “Mold cleaning service” or “mold cleaning professional” is much more applicable to what you’re offering.

Doing this helps save you from junk clicks AND keeps the audience as people looking for professional help, not to do it themselves.

Keyword match type

There are three keyword match types on Google: Broad, phrase, and exact match. These correspond to the amount of variation Google can take when showing your ad.

For example, a broad match “water damage professional” could turn up a wide range of water-related construction services. These terms can come in any order and might even include a word like “flood” instead of “water.”

The exact match is on the opposite end of the spectrum. It will only show when the exact term “Water damage professional” is searched for by someone needing your services.

There are many strategies for keyword match types, and they vary depending on goals. In short, broad matches will get a lot of volume, and as you get more restrictive with your match type, the volume will decrease, but it would, in theory, be more relevant.

Our search engine marketing pros would be happy to answer any match type questions you have, but there isn’t a one-size-fits-all solution. It’s worth mentioning, however, in an article about restoration keywords.

Algorithmic Global: restoration marketing solutions

Following the tips in this article will give you anywhere from 15-20 restoration keywords. Starting with this list and modifying as data about the search terms people who click your ad are using comes in is a great place to start.

There’s more to running successful restoration marketing campaigns than a list of restoration keywords, but it’s a great place to start. With a list of quality keywords, you reduce the risk of wasting money on clicks from people who don’t need your services.

If you are looking for help with your restoration marketing on Google, the Algorithmic Global team can help! Reach out to us via our contact page, and our experienced team will follow up with you and find out how we can work together on your digital marketing.