8 Free Tools SEO Agencies Use For Better Website Rankings

Published by Algorithmic Global on

SEO agencies

SEO agencies use these tools (and many others!) when propelling websites to the top of the search results.

Do you want to get better rankings on Google? If so, then it is essential that you keep up with the latest SEO trends.

Or you can outsource this work. SEO agencies specialize in understanding the various signals Google uses when determining their page rankings.

If you find building your business better uses your time, you can join many other business owners looking through available SEO agencies and finding one that works for you.

This article contains a list of 8 free tools used by many SEO agencies and can help improve your website’s ranking.

SEO reports

Improving website rankings

The higher your page ranks in the search results, the more traffic your website receives. The more traffic, the better the chance of a conversion—a sale of your business or product.

But not all traffic is built the same. Ranking for the keyword “blue running shoes” only works well if you sell a product or service related to running or shoes. If you’re in the home restoration industry, like many of our clients, generating traffic from searchers looking for “blue running shoes” doesn’t help at all.

SEO agencies help drive quality traffic: searchers that are interested in your particular service or product. They do this by making sure Google receives accurate information about what your business offers.

Free tools SEO agencies use

These are some of the most powerful SEO tools available. The best part? They’re completely free!

  1. Siteliner
  2. Copyscape
  3. GTMetrix
  4. Browseo
  5. Keyword density checker
  6. Screaming Frog
  7. AHRefs Free Backlink Checker
  8. Schema.org Schema Markup Validator

Screaming Frog is the only one you have to download—the rest are all available online. Let’s take a look at the common problems each one helps solve!


Siteliner is a tool that shows internal duplicate content. We don’t want internal duplicate content because it confuses Google and doesn’t give it enough information to index your whole website.


The Copyscape tool helps you make sure that there are no duplicate content sections on the page by checking for occurrences of copied text on external websites. Any duplicated text will be highlighted in orange so that you can remove or edit them!


This tool helps SEO agencies identify page speed issues. Page speed is critical because it can mean the difference between a website visitor staying on your site or clicking back to another.


SEO agencies use Browseo for this tool to see how a search engine views the page. It’s a great way to check out the headings, word count, and internal and external links.

Keyword Density Checker

The keyword density checker is a crucial part of measuring the content within each page. Thin content is a problem for ranking, but too much density can be just as counterproductive.

screaming frog logo

Screaming Frog

Screaming Frog could be the most powerful tool of the bunch. It’s a program that you run on your computer, but with it, you can see meta descriptions, title tags, alt text, redirects, and identify broken links. Even experienced SEO agencies often find new ways of taking advantage of all that Screaming Frog offers!

AHRefs Free Backlink Checker

With the backlink checker, SEO agencies can see what websites are directing traffic to your site. Google uses backlinks as signals for page ranking, so knowing where your traffic is coming from will help you make more informed decisions on optimizing your site.

Schema Markup Validator

Website schema is a method of telling search engines what your content is about so they can display it as rich results on their site. Using schema markup validator will help you identify errors in markups for implementation.

SEO collaboration

Algorithmic Global: One of the leading SEO agencies

Algorithmic Global is a digital marketing agency that helps businesses grow their market share through innovative and tailored strategies. Our clients range from home renovation and restoration to cannabis to book publishing.

We’re always looking for ways of taking advantage of all that these free SEO tools have to offer, searching for ways our clients can climb in the rankings.
Are you interested in outsourcing your SEO efforts? Let us help take your page rankings to the next level. Give us a call or reach out via the form on our contact page, and we’ll discuss what we can do for you!

Categories: SEO


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