Understand the power of properly placed anchor text in your content before writing your next blog post or article!

Anchor text is the visible link within a specified chunk of text in a piece of content. In the Algorithmic Global blog, the anchor text shows up blue. This color can change based on designer preferences–anchor text can show up in whichever color suits the particular site. 

Anchor text links both internally and externally. When viewed as HTML code, it looks like this: 

<a href=”https://www.website.com/”>AlgorithmicGlobal</a>

In your post or article, it’s essential to use anchor text for internal linking sparingly. Google determines too many internal links to a page using the same anchor text to be spammy behavior. 

Types of anchor text.

These are the five types of anchor text you can use to drive more traffic to your website:

1. Branded anchors 
2. Brand + keyword anchors 
3. Generic anchors 
4. Naked link anchors 
5. Keyword variation anchors 

What are branded anchors?

Branded anchors are anchor text links that include your company’s name and links to your branded domain. Some example that we use in our posts: 

Algorithmic Global 

Algorithmic Marketing 

Algorithmic SEO 

In a sentence: A SEO company familiar with Algorithmic Marketing will yield the greatest results in the shortest time. 

What are branded + keyword anchors?

To get a leg up on the competition, you can always use branded anchors and include them with keywords that you are looking to rank high on the search engine results page. Using this strategy will help diversify your anchor text profile. 

A few examples: 

Algorithmic Global SEO 

Algorithmic Global Digital Marketing 

Algorithmic Global Copywriting

What are generic anchors?

Generic anchors are similar to call-to-actions (CTA’s).

They include words like: 

Here

Click here 

Found here 

This website 

How this type of anchor looks in a sentence: Click here for more information about how we can help you further. *Click here would be the anchor text*

What are naked link anchors?

Naked links anchors are where you do not add any text and only present the raw URL. 

Some examples that we would use: 

• https://algorithmicglobal.com/
• algorithmicglobal.com
• http://www.algorithmicglobal.com

What Are Keyword Variation Anchors?

Keyword Variation anchors are a great way to diversify your anchor text profile. They help drive relevance to your page. 

We like to use the website https://answerthepublic.com/ to find questions for our chosen keyword. For example, say our keyword is “Mold damage.”

This site allows you to search for the keyword and then give you a downloaded spreadsheet for questions, propositions, and keyword variation comparisons. 

Conclusion

When you are thinking about what terms you want to include in your anchor text, you should consider the most concise way to describe the linked page and what will encourage the user to click on the link. 

Google crawlers pay attention to the different anchor text variations used to link back to the original piece of content; they are looking to make sure the linked pages are relevant. 

If you have any questions on how to use anchor text in your blog correctly, please reach out to our team via the contact page, and we’ll get back to you within 24 hours.