Since roofing SEO involves reaching local customers, a specialized attack strategy yields the best results!

Search engine optimization, or SEO, is a crucial factor in the discoverability of a website. Roofing SEO is a specialization of this process, a way for roofing companies to take advantage of the vast amount of traffic available on Google.

Did you know that Google has over 85% of the search market? Using roofing SEO best practices will give you access to this large consumer base, giving you a leg up on the competition.

This article will go over the three best practices for roofing SEO and finding more clients for your roofing business.

About SEO

Potential customers are going to learn about your roofing business online—there’s no way around it.

Other forms of advertising, from signs to word-of-mouth, will lead to someone researching your website to find out more information.

Taking advantage of SEO best practices and showing up high on the search results page will provide a powerful signal that validates your business and its quality.

And when people don’t know about your business? If they’re searching for a roofing company, having your website optimized using roofing SEO tactics will ensure you’re showing up on their search results page.

Roofing SEO best practices

A key aspect of roofing SEO is the focus on local. There’s no point in creating a strategy that capitalizes on nation-wide search results. 

Each of the following best practices involves focusing efforts into the roofing company’s local area. They ensure that traffic gained from searches is relevant to your location!

Keyword research

Keyword research is the process of finding out which keywords are most relevant to the roofing industry. These keywords show up in both the content and the metadata (URLs and image tags).

A vital part of this is the focus on local. The most effective keywords will use location-specific words so that people who search for your roofing services know the company’s location.

Quality keywords research takes into account search terms potential customers use. The goal is that your content shows at the top of the search results when people type these keywords into the search bar.

Content creation

The next logical step in roofing SEO, after keyword research, is content creation. 

Knowing what keywords are useful is only half of the battle. These keywords have to be sprinkled throughout informative content using natural language. 

Why natural language? Google’s primary goal is to serve their users quality content. Gone are the days of keyword stuffing, where a website could get away with throwing a keyword on a website with little regard to if it makes sense in context. As Google’s algorithm improves, so does its natural language processing.

As a baseline, try and shoot for 600-1k words at a minimum, with headers spaced throughout, approximately every 200 words. Try and make your title engaging, and include images and video.

Website optimization

Think of keyword research and content creation as 50% of the roofing SEO blueprint. The other 50%? Website optimization.

Several factors go into website optimization. Some of the most common:

• Image optimization
• Meta descriptions
• Title tags
• Page structure
• Site speed
• URL structure

Another, often overlooked, aspect of website optimization is setting up your Google My Business page and displaying your company’s reviews. Setting this up has the extra benefit of helping your business show up in Map results.

Implementing roofing SEO

SEO isn’t a one and done task—it’s an ongoing process that requires consistency. Some things can help, however.

One is getting a website made with SEO best practices in mind. Roofing companies often already have websites without roofing SEO as the focus. So it’s no surprise when the structure of these websites doesn’t allow them to show up high on the search results page.

Another step that isn’t as daunting as a new website is ensuring that your company’s name, address, and phone number are consistent throughout the website and service aggregators (like Homeadvisor). Any incorrect information is a red flag for Google and can cost you valuable spots on the search results page.

Roofing SEO with Algorithmic Global

Roofing SEO is a crucial factor in generating quality, consistent leads for your roofing business. It has to be local since national search results won’t matter for acquiring new business.

SEO takes time. It’s an ongoing process of keyword research, content creation, and website optimization. But once the ball is rolling and your website shows at or near the top, the higher click rates help build and maintain your page’s authority!

The Algorithmic Global team can help if you are interested in maximizing your lead generation with roofing SEO! Reach out to us via our contact page, and our experienced team will follow up with you and find out how we can work together on your digital presence.