DNS Records & SEO: 3 Harmful Ways They Can Weaken Rankings
A website’s DNS records can impact your search engine ranking, so correctly setting them up is essential.
Domain Name System (DNS) records are an essential part of your website’s infrastructure, and they can have a significant impact on your SEO. The niche SEO professionals at Algorithmic Global always ensure that their clients have the relevant DNS records to help improve website performance and make it easier for search engines to index content.
This article will discuss how DNS records can affect your search engine ranking. We’ll also recommend a DNS management software that has proven to set up Domain Name System records for optimal SEO performance.
If you’re looking to improve your website’s ranking in the search engines, make sure you read this article!
What are DNS records?
DNS records are an essential part of your website’s infrastructure. They’re responsible for translating domain names into IP addresses, and they play a significant role in how visitors and search engines access your website. If you set up your records incorrectly, your website’s performance and SEO ranking can be affected.
3 ways DNS records can hurt your SEO
Domain Name System records can hurt your SEO in a few different ways. Here are three of the most common ways DNS records can hurt your ranking:
- Improper configuration can lead to website downtime
One of the main functions of Domain Name System records is to keep your website online and accessible to visitors. If there are any problems with the setup of your records, your website may experience downtime, hurting your ranking.
- DNS records can affect website speed
Another important function of DNS records is to help your website load quickly for visitors. Without proper setup of your records, it can affect your website’s speed; one of the most-impactful SEO markers is website load time.
- DNS records can impact search engine indexing
Another way Domain Name System records can hurt your SEO is by affecting how easily search engines can index your website. Search engines have a more challenging time finding and indexing content on a website who have problems with the setup of their Domain Name System records. If search engine crawlers have trouble scanning your website, your ranking could fall without warning.
How to set up DNS records for optimal SEO performance
You can do a few things to ensure your records are set up correctly for optimal SEO performance. Here are a few tips:
- Use a DNS management tool
DNS management tools can help you easily manage your Domain Name System records and ensure proper setup. Many DNS management tools will also provide automatic updates and backups, so you don’t have to worry about losing your DNS records if something goes wrong.
- Use a reputable DNS provider
It’s essential to use a reputable DNS provider with a good track record. Unfortunately, not all DNS providers are created equal, and using a subpar DNS provider can lead to problems with your Domain Name System records. The DNS provider that we recommend is SiteGround. Siteground is a reputable DNS provider with a good track record, and they offer DNS management tools that can help you easily manage your records.
- Keep your Domain Name System records up to date
Make sure you keep your records up to date. For example, if you change your website’s DNS settings, update your records accordingly.
4. Monitor your DNS performance
Monitor your DNS performance regularly to make sure everything is working. You can use a few different tools to monitor DNS performance, such as Nagios XI.
We hope you enjoyed learning more about DNS records and SEO. DNS records are an essential part of your website’s infrastructure, and they can have a significant impact on your website’s performance and SEO ranking. If you’re looking to improve your website’s ranking in the search engines, make sure you set up your records correctly.
Incorrect setup of your records can hurt your website’s ranking in the search engines. To ensure optimal SEO performance, make sure you use a DNS management tool, use a reputable DNS provider, keep your records up to date, and monitor your DNS performance regularly.
Please feel free to contact us if you have any DNS records or SEO questions. We would be more than happy to help!