A key aspect of search engine optimization (SEO) is using the right keywords.

Each week, an Algorithmic Global Team member creates a compelling blog post for the company blog. When we write a blog or article, we must include SEO keywords, so our content ranks as high as possible.

But, not all SEO keywords are created equal. There are two types: relevant terms and proof terms. 

In this blog post, you will learn the difference between the two types of SEO terms and how our team finds the keywords we use in our posts.

What’s the difference between proof terms and relevant terms?

To get started, let’s go over the definitions of proof terms and relevant terms.

By including relevant terms and proof terms in your content, you’re signaling to Google that your content is authentic.

What Are Proof Terms?

Proof terms are words and phrases essential to a particular topic. Proof terms provide evidence to Google that your content covers your chosen topic. Proof terms include synonyms of your primary keyword. 

What are Relevant Terms?

Relevant terms are words and phrases that are associated with the main topic of the page. Think of relevant terms as subtopics to the central theme of the page.

Relevant terms are important to Big G (Google) because they demonstrate the relatedness of your content to the keyword used in the user’s search. They also signal that the material is comprehensive and covers multiple angles of the page topic.

5 Websites To Find SEO Keywords

These are the top five websites that we use when we create blogs or articles:

1. LSIGraph 

LSIGraph is a free service that allows you to have eight searches a day. 

2. SEObook 

SEObook is another free tool that allows the user to analyze the page currently ranking #1 for the targeted keyword. With this tool, you will see the keyword density within the top article or post in the keyword position on the search engine results page.

3. Twinword 

Twinword is a free tool that allows you to see keywords with a competition value of less than 65. It’s easier to rank for keywords that have a competition value less than 65 on this site. For best practices, we order the charts based on the keyword score.  

4. SEMRush

SEMrush is a paid service that has a keyword magic tool. The keyword magic tool has a ton of information that can help you find the best relevant and proof terms. 

5. Answer The Public 

Answer The Public is a free tool that gives you unlimited searches on what people are asking Google. When we develop content, we use this service to make our heading more compelling to drive more traffic. 

There are many other free services not mentioned because they aren’t as effective. 

An easy way to find keywords

A quick and straightforward way to find SEO keywords is by checking on the bottom of Google Search after searching for a topic. 

For example, when we search for “water damage restoration,” Google provides these alternatives on the bottom of the page: 

These are relevant searches that we can include in our content! 

This method is an easy way to find keywords, but using the five websites to gather search data is also essential. When we have data on a particular keyword, we will know how to strategically place it so that the blog or article that we write is going to rank. 

Two SEO Metrics to Consider

• Keyword Difficulty (KD) is an SEO metric that ranks the difficulty of the keyword that you are trying to rank for. The higher the score, the more difficult it will be to rank. Keep in mind that not all SEO tools are interchangeable. Some tools will tell you that a keyword has a different (KD) than others. 
• Search Volume will tell you the average number of times that a keyword gets searched for each month. 

In this video by Ahrefs, you will see their take on keyword research. Something that they do well is adding modifying words to keywords (ex: best, year) 

Wrapping Up

It’s impossible not to discuss keywords whenever talking about SEO. Keywords are the foundation of a solid SEO strategy. With extensive keywords–and using the above websites–your content will be read more accessible to both Google and the user. 

If you need help understanding how keyword research can benefit your business, contact us via our contact page, and we will take a look at your particular situation. We respond to every request within 24 hours so that you can get started with your SEO strategy right away!