Search Engine Optimization (SEO) Made Simple
Posted by Kate Castel
Before we dive into SEO, let’s understand how search engines work.
Did you know that the first search engine was created in 1990 by Alan Emtage, a student at McGill University in Montreal?
According to Moz, think of search engines as answering machines, similar to a calculator. They exist to discover, understand, and organize the internet’s content, which offers the most relevant results to the questions searchers are asking.
Google is one of the most popular search engines out there.
For more detailed information regarding how search engines work, click on the following link https://moz.com/beginners-guide-to-seo/how-search-engines-operate.
Alright, so back to Search Engine Optimization (SEO). The best way to remember SEO is that it’s UNPAID, organic traffic to a website.
How SEO works
Search engines like Google have a crawler that goes out and gathers information about all the content they can find on the internet. The crawlers bring all the collected data to the search engine, which builds an index. The index will then feed through an algorithm, which matches the data with your query.
Best optimization practices
- Crawl accessibility, to enable search engines to read your website
- Stay relevant to the content that answers what searchers are looking for
- Pertinent keywords that best describe your product or service
- Fantastic user experience including a fast load speed and compelling UX
- Relevant content that earns links
- Title, URL, & description to draw high CTR in the rankings
Remember, an optimized website earns unpaid, organic traffic. Apply these tips to your website and get optimizing.
Look out for my next blog about Search Engine Marketing.