Secondary keywords help search engines understand what content a user is looking for when they search.

Including secondary keywords in your website copy is one of the most important things you can do regarding search engine optimization (SEO). 

Secondary keywords are related terms or phrases that people might search for when they want to find information on a particular subject. They ensure that your business shows up in search results for those closely related topics, which means more traffic and potential leads!

You can use three amazing tools to add secondary keywords to your site: SEMRush, Surfer SEO, and Google Keyword Planner Tool.

In this blog post, we will go over the power of adding more secondary keywords to website copy and tools you can use to increase your number of secondary keywords.

What is the difference between primary keywords and secondary keywords?

Before we dive into the importance of secondary keywords, let us analyze how they differ from primary keywords.

The main difference between primary keywords and secondary keywords is that secondary keywords support the primary keyword. They come from the same family but aren’t the same thing.

If the primary keyword is the tree trunk, secondary keywords are the branches sprawling out in search of sunlight.

Secondary words and phrases are in the same broad topic as the main keyword and will also help generate traffic—this is why it’s essential to include them in your content for SEO purposes.

What are secondary keywords?

Secondary keywords are related terms or phrases that people might search for when they want to find information on a particular subject. Secondary keywords help ensure that your business shows up in searches for those closely related topics, which means more traffic and potential leads!

Secondary keywords are important because they give your site a broader reach, which is vital for SEO. Secondary keywords also help you rank better in the organic search results and impact how often people click through to your page from those searches (i.e., traffic). The water damage restoration SEO pros at Algorithmic Global believe that Google uses secondary keyword phrases in conjunction with user engagement on each piece of content.

Secondary keywords are powerful because they not only show up in organic search listings but will also help to show in zero-click searches. When someone uses their voice-activated personal assistant like Amazon Alexa or Google Home to ask questions about related topics, your information could show up! They’re also straightforward to add—we will talk about some free tools you can use, so make sure that you stay tuned till the end of this blog post.

What to do before adding additional secondary keywords?

Before adding secondary keywords, we recommend going over some tips and tricks on writing content that addresses the reader and preparing all the necessary tools.

There are three tools that you need to consider using when looking to add secondary keywords to your content:

1. SEMRush (paid)
2. Surfer SEO (paid)
3. Google keyword planner tool (free)

SEMRush (paid)

SEMRush is one tool that helps us find our competitors’ most valuable keywords with ease, along with their ad spend data, rank tracking, backlink analysis, and social media monitoring capabilities. It also can help us identify opportunities by analyzing both organic and paid results from Google AdWords campaigns.

In SEMRush, you can find secondary keywords using the keyword magic tool. The keyword magic tool is one of the best tools for finding secondary keywords. It crawls over a billion pages and shows you specific keyword ideas that you should consider adding to your copy.

Surfer SEO (Paid)

Surfer SEO is another tool that will help us find our competitor’s most valuable keywords. Unlike SEMRush, it gives more detail about how many results per month rank in Google SERPs (search engine results page). Surfer SEO also provides information like backlink totals with surfer footprints to show where we can improve our site content or even create some new relevant website links.

The coolest feature of Surfer SEO is the content editor. Whenever you implement new content into the content editor, Surfer will let you know what additional secondary keywords you should add to your web copy. 

Google keyword planner tool (Free)

The Google keyword planner tool is a free tool for anyone that has a Google Ads account. It lets us see how many monthly searches there are for any keywords we input, and it also gives suggestions on what other related keywords you should use to increase your visibility in Google SERPs.

The keyword planner tool is a great free place to start when thinking about new topics or broadening the subject of an article.

Final thoughts on secondary keywords

You may be asking if it matters how often you should include the secondary keyword throughout the content. As always, keyword density matters for both primary and secondary keywords, but when it comes to secondary keywords, it is best to include them naturally throughout your content. It’s always better to focus on quality and not density.

We hope that this blog post has given you some great resources to use when it comes to secondary keywords for your website! If there are any questions, please feel free to contact us via our contact form.

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