The Top Four SEO Tags To Include On A Web Page
When creating a new page on a website, the SEO professional needs to know the purpose of each SEO tags so that the page can get the most engagement. Next, it is essential to do keyword research to know what keywords are going to be used within the page. Knowing your targeted keywords is important so that the website can pop up on top of the Search Network when that particular keyword is used. For more information on keywords, check out Google’s SEO starter guide, which can be found here.
Here are four of the most important SEO tags to include on a website:
- The SEO <TITLE > Tag?
The <TITLE> tag is the most potent tag on any page. This tag is the name given to the dedicated page. For most websites, the home page <TITLE> will be the most powerful tag on any website because it is where the most traffic occurs. It is essential to make the <TITLE> tag no longer than 80 characters. When writing the title tag, look to weave your target keywords in a concise, fun, readable way.
2. The <H1> SEO Tags
Google prefers the <H1> (Header) tag family. This tag is the name that shows up on the page. For this particular blog post, the <H1> is “The Top Four SEO Tags On A Website.” It is important to always Identify at least one <H1> for the page. It will also be beneficial to use a few <H2>, <H3> around target keywords.
3. <DESCRIPTION> SEO Tag?
The <DESCRIPTION> tag heavily influences how your page is described on a Google search. Embed your keywords in your META DESCRIPTION tag. When writing, the META DESCRIPTION tag is written in a fun way to attract people to your website. Lastly, make sure to keep your <DESCRIPTION> tag to under 155 characters.
4. ALT Image SEO tags
The <IMG> tag has the “ALT’’’ attribute. Be sure to define the keyword-heavy text that describes each image included on the page. Side note: It is also good practice to tag the location of the image for GEO targeting reasons.
Outside of SEO tags, the next most important piece is the page text. Every word that appears on your page is a powerful keyword opportunity to get to the top of Google. Write down a few paragraphs about your company’s products or services that include your target keywords. Make sure to write HIGH-QUALITY content, using proper grammar and related keyword phrases. The trick is to write keyword-heavy content that is Google friendly, that is also well-written for humans and reads naturally. Be sure to check out our blog if you would like to know more about SEO and other marketing tactics.