YouTube keyword research is critical since it’s the second most popular search engine globally.

The key to success on YouTube is understanding how the platform’s search engine works. Just like Google, YouTube uses algorithms to rank videos in search results. When ranking videos, the algorithm looks at several factors, including title, tags, description, and thumbnail. 

But the most crucial factor in YouTube’s search algorithm is keywords. Keywords are the terms that people use to search for videos on YouTube. So if you want your video to rank highly in YouTube’s search results, you need to target the right YouTube keywords. 

There are a few key things to keep in mind when doing YouTube keyword research:

1. Are these YouTube keywords relevant to my content?

2. What is the targeted YouTube keywords search volume?

3. Did we include long-tail keywords to capture more specific traffic?

There are many ways to find the right keywords for your business. We’ll show you how to perform YouTube keyword research to optimize your videos for maximum reach and engagement in the following blog post.

What is a keyword on YouTube? 

Keywords on YouTube are terms that provide YouTube with information and context about your channel. Specifically, they aid YouTube in determining the type of content you create and who is the target audience. Therefore, it’s essential to target the right keywords in your videos if you want them to rank high in YouTube’s search results. 

How to find YouTube keywords 

There are a few simple tricks the digital marketing experts at Algorithmic Global use when finding YouTube keywords. The first step is to think about the terms people would use to search for your videos on YouTube. Then, you can use the TubeBuddy keyword tool for assistance, a free browser extension that allows you to research youtube keywords. 

Another great way to find YouTube keywords is to use the Keyword Magic Tool on SEMRush. The Keyword Magic Tool allows you to research keywords for both Google and YouTube. Once you’ve found some potential keywords, it’s essential to check each keyword’s search volume and competition. You can do this with the Keyword Difficulty Tool on SEMrush. 

You can also investigate the competition by searching for the keywords on YouTube and checking the type and number of results. The more results there are, the more competitive the YouTube keyword is. 

Finally, it would help if you decided which keywords to target. Target a mix of high- and low-competition keywords. Targeting too many high-competition keywords can be difficult and may not be worth your time.

How to optimize YouTube videos for keywords 

Once you’ve found the right keywords, you need to optimize your videos for those keywords. The first step is to include the YouTube keyword in your video title to help YouTube understand your video and make it more likely to rank highly in search results. 

The next step is to include the YouTube keyword in your video tags. Tags are keywords that YouTube uses to categorize your video. It would be best to have as many relevant tags as possible to help YouTube understand your video content. 

The next step is to include the Youtube keyword in your video description. The description is an essential part of YouTube’s search algorithm, so it’s vital to have relevant keywords. You should also include a call to action in your description, encouraging people to watch your video. 

The final step is to optimize your thumbnail. The thumbnail is the image that YouTube uses to represent your video in search results. You should include the Youtube keyword in the thumbnail text to help YouTube understand your video.

Wrapping up 

We hope you found this blog post helpful. Youtube keyword research is an integral part of YouTube marketing, and it’s something that you should invest time in if you want to drive more traffic to your videos. 

By following the tips mentioned in this blog post, you can optimize your YouTube videos for maximum reach and engagement. Also, by targeting the right keywords, you can drive more traffic to your videos and increase your chances of ranking higher in search results.
Please leave a comment below if you have any questions for our digital marketing experts or if you have a favorite YouTube keyword research tool you want to share! We look forward to hearing from you!