A well-designed SEO strategy must include gaining more zero-click searches.

When you search for something on Google, what do you see? The answer is probably the most popular zero-click result in a featured snippet. Featured snippets are becoming more common—if your business doesn’t have one yet, it’s time to start working on it. This blog post will share five tips that will help get your business ranking higher in zero-click searches!

Optimizing your website for zero-click searches may seem daunting, but it’s very straightforward. The first step is to optimize your site for featured snippets and then earn quality feedback from users!

Zero-click optimization

The easiest way to gain featured snippets is by looking at search queries relevant to your business. For example, let’s say that your company provides mold remediation services. Go onto Google and search “how to know if mold…” Google will give you a bunch of queries on other “how-to” questions at the bottom.

When answering search query questions, you will want to answer them with a complete sentence, not just one word or phrase. Fully answering a question will give visitors what they’re looking for so that they don’t have to click through on your result. The goal for gaining more zero-click searches is to include well-formatted and concisely written content, so Google can easily understand what you want to say before deciding whether to use it as a snippet.

5 Tips to increase your zero-search ranking :

1. Optimize your page title tag so it is readable by humans. Your page title tag will help search engines understand what content they’re looking at! 

Tip: Make sure that keywords appear early in the body copy and stay focused as much as possible on one keyword per sentence. 

2. Write a descriptive meta description. You may need to play around with the meta description but start by putting the most important keyword first to make it easier for Google’s crawlers.
3. Use high-quality images or video embeds rather than stock photos. Quality images will also give you an edge over competitors because YouTube videos rank higher on Google Search Results Pages (SERPs).
4. Add captions or transcripts for voice search optimization so that viewers don’t have to rely solely on audio playback when viewing content. Captions are especially useful if they’re done well—with proper formatting—as this can help drive traffic from social media sites like Facebook where auto-captioning is not available. A transcript provides visitors with another way of reading written content. 
5. Incorporate structured data markup into your blog posts. The best schema markups to add to your blog post for zero-click optimization will be video, local, FAQ, and article markup for blogs. More on schema:

• Video schema markup: this will allow your video to show up in search engine result pages and YouTube feeds. It also helps with SEO so that you can rank for keywords like “videos.”
• Local schema markup: is for marking up your business information like location, opening hours, and other info.
• FAQ schema marks up your frequently asked questions.
• Article schema markup for blogs: this is a unique set of schema that will help you rank in Google search engine results pages if people are looking for blog posts on various topics. Adding schema can be done through the Rankmath pro plugin or manually adding JSON code to the backend of your website using Schema.org.

What is the most common type of zero-click search?

Instant answer search

An instant answer on search is a type of search presented in a question form with the response on the right side.

An instant answer provides you with all information related to your query without having to access any other page or website. The report can be anything from definitions, conversions, and units conversion, etc.

To ensure that you rank for an instant answer search, make sure you know what keywords people use when searching for products or services like yours so they can find it easily! 

Keywords should always be included at least once per paragraph within the content and throughout external links around the web pages themselves. 

What are the benefits of zero-click searches?

The benefit of a zero-click search is that it is a search result that shows up at the top of your search engine results page. This snippet will usually have an answer to a question for which people are searching. If the information answers the searcher’s query, they can stop here without clicking on anything else—saving the end user time!

How can local pages rank for zero-click searches?

Zero-click searches are typically categories that you have to scroll down to find. Still, if your landing page is relevant and contains the correct information for a searcher’s query, it can be ranked in these critical sections.

To rank a location page for zero-click searches, you will want to ensure that it is relevant and contains the correct information about your business. You should make sure it answers any questions a searcher might have about the products or services provided by your company, has links to social media profiles, contact info, and hours of operation. 

Lastly, to rank a location page for a zero-click search, you can add FAQ schema to your location page. Many people believe that FAQ schema markup is only for the FAQ page, but anyone can add FAQ schema to any pages that include frequently asked questions. Adding FAQ schema has been proven to help to provide answers in the featured snippet.

Final thoughts

We hope you learned the importance of zero-click searches and how you can rank for them on your website. Here at Algorithmic Global, we believe that adding rich snippets is the number one way to increase visibility on zero-click search. Please contact us if you have any questions or need assistance with your SEO campaign.