According to Cloudflare, the TikTok domain was the most popular in 2021

For the last fifteen years, Google has been the most popular domain on the internet and the number one search engine. However, in 2021, a new domain took over the top spot in domain traffic: TikTok.

The wildest part of the TikTok domain takeover is that TikTok is a social media platform with fewer users than Google or other social media platforms.

The following blog post will list five great reasons why the TikTok domain is the new domain traffic leader. After that, you will see our predictions of how we believe TikTok will develop in the years to come.

What is TikTok?

TikTok is a China-based social media platform that started in 2016. TikTok works by allowing users to create and upload short (15 seconds on average) videos.

Currently, the TikTok platform has more than 1 billion users, but that will only grow in the years to come.

TikTok makes the creative process simple; all a user has to do is upload a video from their camera roll, edit it with filters and music, and post it. Or, they can make a video using TikTok’s native video creator tools. 

TikTok also has developed multiple active communities where users can comment on each other’s videos and share them with their friends. 

How did the TikTok domain become the most popular?

There is no single reason to explain why the TikTok domain has earned the most domain traffic. 

Therefore, here are five of our top reasons why TikTok is the new social media platform that’s taking over internet traffic:

1. TikTok is extremely engaging

One of the main reasons the TikTok domain became so popular in 2021 was because it is a more engaging platform than any other domain. For example, it is easy to spend twenty minutes on TikTok without realizing it because of the unique videos and proprietary algorithm.

It is effortless to spend a lot of time on TikTok if you are looking for a specific subject or topic. For example, try searching for ceramic videos, and you will see how engaging they are.

2. TikTok builds communities

Another important reason the TikTok domain became the most popular is the TikTok community aspect. Tiktok users can find new friends through hashtags. For example, one of the hashtags that the professionals at Algorithmic Global spend a lot of time on is Booktok. Booktok is a TikTok community dedicated to readers and bookworms.

In the Booktok community, you will find book recommendations and TikTok users reciting their favorite book quotes. It is also fascinating to see some of the indie authors on Booktok promoting their books; check out this indie author’s Tiktok.

3. Personalized experience

TikTok will serve you videos that they believe you will find interesting. In addition, TikTok has created an algorithm that learns its users’ likes and dislikes, creating a more personalized experience.

4. TikTok is diverse

TikTok has a diverse following and offers content in seventy-five languages across 154 countries.

5. TikTok is creative

Finally, We believe that TikTok is the most creative social media platform. Each TikTok user can be their own director and editor, uploading videos from TikTok’s editing tools. TikTok even has TikTok Live, where TikTok users can host a live feed.

How long will the TikTok domain be #1?

The TikTok domain will likely hold the number one spot for domain traffic for years to come. Over the years, we have seen TikTok constantly develop its features and will likely continue to grow and adapt.

One adaptation we believe will occur in the future is focusing on educational content. Therefore, we believe that the future of TikTok will start with more content creators focusing on educating their followers on specific topics.

Wrapping up

We hope you enjoyed learning about the TikTok domain and its dominance in traffic. TikTok has made it easy for users to spend time on their app by providing a personalized experience.

We are looking forward to seeing the future of the TikTok domain and TikTok’s new initiatives to continue their role in being the internet traffic leader.

Please leave a comment below if you believe we missed other factors regarding why TikTok has taken over the number one position in domain traffic!