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Analytics Guide

Algorithmic Global digital marketing project
Digital Marketing

Using Google Analytics To Analyze Data

Marketers use a strategic method to capture a consumer when they are in the “ready to buy micro-moment stage,” this concept is better yet known as the purchasing funnel. Different stages within the funnel describe customer interactions. A basic purchasing funnel includes the following steps:  Building awareness and obtaining user Read more…

By Algorithmic Global, 3 yearsApril 15, 2020 ago
Algorithmic Global digital marketing project
Digital Marketing

2020 Linking Google AdWords To Analytics

Once you set up your AdWords account, the next step is to link it to your analytics account. Linking the two lets you see how users interact with your marketing after clicking on your ads. You set goals to see what actions your users take on your site, whether that’s Read more…

By Algorithmic Global, 4 yearsFebruary 14, 2020 ago
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