Keywords are words or phrases used to match your ads with the terms people are searching for on the search network ( Examples: Google and Bing). Selecting quality, relevant keywords for your advertising campaign can help you reach the customers within your target market. There are three types of keywords Read more…
When a customer is looking for a product or service, chances are they’re going to search for it on Google first. In business, Google Ads can be a useful tool for directing traffic to your website and marketing your products for sales. If you’ve been disregarding the most popular and Read more…
In our last two posts, we covered the Google account level structure and the importance of implementing ad extensions in efforts to increase ad rank. If you missed those posts, here are the links: Optimizing Your Google AdWords With Ad Extensions Account Levels In Google AdWords What Is The Google Read more…
There are different levels within Google AdWords. Because the platform can be slightly intimidating to first time users, the best approach is to understand what goes into creating the skeleton. The levels of AdWords are in this exact order, account, campaign, ad group, and keyword. Let’s dive a little deeper Read more…
posted by Kate Castel We are living in a digital world, where photography is becoming more and more powerful than words, and businesses are beginning to understand the importance of having an online social media presence. However, with all the noise existing online, capturing an audience can be difficult as Read more…
Posted By Lukas Hernandez The Bill: http://mgaleg.maryland.gov/2020RS/bills/sb/sb0002f.pdf The most important information I pulled: Senators Miller and Ferguson introduced the bill on January 8th, 2020. Maryland will tax a certain percentage depending on the companies Gross Revenue. Companies that gross less than 100,000,000 will be exempt. $100,000,000 THROUGH $1,000,000,000; 2.5% $1,000,000,001 THROUGH Read more…
Posted by Sadie Lulei If you’ve decided that posting consistent, personal content to YouTube on a regular basis can benefit your life, you have a lot of work in front of you. However being that I’ve spent the past thirteen years of my life producing content for YouTube, I think Read more…
Posted by Sadie Lulei I spend far more time on my Instagram’s explore page than I should. I mean hours of clicking on any photo that grabs my attention, followed by either laughing, learning or cringing. The cringing part usually comes from posts that seem fake, as though they’re trying Read more…
Posted by Sadie Lulei Life is a little too transparent these days. From an individual to a business, we are at a point where we are able to see through one another. It seems that the general population finds this as a detriment to privacy; however, I find myself grateful Read more…
Posted by Sadie Lulei During a conversation about global warming, based off the intrusive confusion of a sixty degree Fahrenheit December day we had just experienced, Lukas says, “But there are plenty of people from other, less developed countries who throw all their trash in the ocean and have no Read more…