We created a simple guide for determining which Google Ads bidding strategy to use. Note that we divided this guide into two parts. For today’s post, we will walk you through three of the Google Ads bidding strategies and how to implement them to your campaign. The three bidding strategies we Read more…
In this post, we’ll dive into how to use the Google Ads Ad Preview and Diagnostics tool. What is the Google Ads Ad Preview & Diagnostics Tool? The Google Ads Ad Preview and Diagnostics Tool is a tool designed by Google that allows its users to help identify why their ad Read more…
In our last post, we provided some solutions if your Google Ads are not showing up in the Ad Preview and Diagnosis Tool. However, we only covered the performance issues that can cause your Google Ads not to show in the search results page. The performance issues we included are the following, your ad Read more…
What is the auction insights?  The Auction insights report lets advertisers compare the performance of your AdWords account with other competitors who are bidding on the same keywords as you within your target areas. We can all agree that its an advantage to know what the competition is doing. This Read more…
Google Ads location targeting is a feature that allows businesses to target their ads to their audience in specific areas, and this will also allow them to focus the budget of a campaign in a particular location. The areas that you choose to target can vary at many levels, from Read more…
Keywords are words or phrases used to match your ads with the terms people are searching for on the search network ( Examples: Google and Bing). Selecting quality, relevant keywords for your advertising campaign can help you reach the customers within your target market. There are three types of keywords Read more…
When a customer is looking for a product or service, chances are they’re going to search for it on Google first. In business, Google Ads can be a useful tool for directing traffic to your website and marketing your products for sales. If you’ve been disregarding the most popular and Read more…
Once you set up your AdWords account, the next step is to link it to your analytics account. Linking the two lets you see how users interact with your marketing after clicking on your ads. You set goals to see what actions your users take on your site, whether that’s Read more…
In our last two posts, we covered the Google account level structure and the importance of implementing ad extensions in efforts to increase ad rank. If you missed those posts, here are the links: Optimizing Your Google AdWords With Ad Extensions Account Levels In Google AdWords What Is The Google Read more…
There are different levels within Google AdWords. Because the platform can be slightly intimidating to first time users, the best approach is to understand what goes into creating the skeleton. The levels of AdWords are in this exact order, account, campaign, ad group, and keyword. Let’s dive a little deeper Read more…