If you don’t have a Google Analytics account for your website, I advise you to read this post and refer to the simple guide we created to get you started. There are three necessary reports within the Google Analytics interface, and they are the following, audience report, acquisition report, and behavior report. Audience Report Read more…
In our last post, we discussed the benefits of analyzing your marketing data with Google Analytics. While it’s difficult for many to consider, there are still websites that are not applying Google Analytics to measure their traffic, and if you are one of those businesses, its never too late to get Read more…
Marketers use a strategic method to capture a consumer when they are in the “ready to buy micro-moment stage,” this concept is better yet known as the purchasing funnel. Different stages within the funnel describe customer interactions. A basic purchasing funnel includes the following steps: Building awareness and obtaining user Read more…
Once you set up your AdWords account, the next step is to link it to your analytics account. Linking the two lets you see how users interact with your marketing after clicking on your ads. You set goals to see what actions your users take on your site, whether that’s Read more…