What Is A CTA? A call to action also referred to as a CTA, is a digital marketing strategy to get website visitors to take action. For instance, purchasing a product or subscribing to your blog. A CTA is a brief piece of content that guides an online audience to Read more…
In our last post, we discussed why businesses should start creating a social media strategy. Before creating a social media strategy, a business must first focus on the buyer persona. A buying persona or marketing persona is essentially a description of a business’s ideal customer (target market). A buyer persona can Read more…
In the past two weeks, I have run into three different businesses that are looking for help marketing their E-Commerce hemp website. I have found it extremely interesting how everyone can see how lucrative Hemp/CBD is going to be. One of the business owners that I was speaking told me Read more…
Posted By Lukas Hernandez As the job of the owner of I often think about how I am going to scale this business into its full potential. I have gone through many business books that offer different ideas when considering the most optimal way of scaling. To scale, we need Read more…
Posted by Sadie Lulei This post is an update to the previous blog post Hosting Your Own Event. The scene was out of a movie. At a small coffee shop table, local producers set up their speakers, laptops, and guitars, all of which were covered in stickers full of personality. Read more…
Posted by Lukas Hernandez
Last week I was in the mood for a bag of cashews to hold me over until dinner. I decided the most convenient place for me to stop by was the Local 7-11 in Damascus Maryland. As soon as I walked in I was pleasantly surprised by a sign that read “Free Slurpee Day.” You can bet I went and grabbed a small cup and chose the blueberry lemonade flavor. I paid the cashier for the cashews and went on my way to enjoy an interesting mix of a Slurpee and cashews.
Posted by Lukas Hernandez
Every business has a different brand and identity. The job of a Marketing consultant is to understand what is going to make people “talk” about a business’s brand. The first step in building a marketing strategy is to know who the custom marketing plan is for.
Here are the top five things to pay attention to when creating a marketing strategy: