In our last post, we discussed why businesses should start creating a social media strategy. Before creating a social media strategy, a business must first focus on the buyer persona. A buying persona or marketing persona is essentially a description of a business’s ideal customer (target market). A buyer persona can Read more…
Building a promotional strategy that takes advantage of social and digital technologies will support companies in building loyalty and attract new customers and partners. There are many advantages to creating a social media strategy. First, it can help the expansion of any other marketing effort, so any content produced has Read more…
posted by Kate Castel We are living in a digital world, where photography is becoming more and more powerful than words, and businesses are beginning to understand the importance of having an online social media presence. However, with all the noise existing online, capturing an audience can be difficult as Read more…
Posted by Sadie Lulei Unless your job specifically requires handwritten formats, it’s easy to fall out of the style of pen and paper. Especially with blogging, vlogging, and other social media based formats of sharing one’s experiences. However, the art of keeping a journal is different from all other aspects Read more…
Posted by Sadie Lulei This post is an update to the previous blog post Hosting Your Own Event. The scene was out of a movie. At a small coffee shop table, local producers set up their speakers, laptops, and guitars, all of which were covered in stickers full of personality. Read more…
Posted by Sadie Lulei There are times when the best possible way to share your product or service is through a gathering of like-minded artists or business types. The brainstorming of several individuals in one setting can inspire ideas for weeks to come. But planning an event isn’t at easy Read more…
Posted by Sadie Lulei If you’re updating your business’ social media page on the regular and genuinely receiving engagement from it, I have a few theories on pictures you’ve posted recently: latte art, a group of people smiling, a tropical scene. Of course, I’m generalizing here based on what business Read more…